Blogging 101: The Basics

Blogging 101: The Basics

I’m just going to say it: I think people get way too caught up on perfection and don’t just start things. How many people do you know who are waiting on redoing their logo, designing a website, reprinting their business cards, whatever before they start...
Online Ads: Display Ads

Online Ads: Display Ads

So last week, we discussed PPC (or Pay Per Click) ads.¬†Many networks have these now but the idea is you pay when people click. But what if you don’t have an online store where people can make a purchase? What if general awareness is what you are after? What if...
Why Doesn’t Anyone Read My Blog?

Why Doesn’t Anyone Read My Blog?

So, you’ve set up a blog. You post consistently, your topics are relevant and helpful to your readers, and hey- you aren’t too bad at this whole writing thing. So why does it still feel like the only person reading is your mom? It may be a matter of...
What I’ve Learned Writing 1,000 Blog Posts

What I’ve Learned Writing 1,000 Blog Posts

This, my friends, is the 1,000th blog post on Breaking Even. Now you may argue that other people have written blogs on this site but I have also guest blogged (that’s to say posted on someone else’s blog with a link back to mine) and ghost blogged...