by Nicole Ouellette | Dec 27, 2022
Search Engine Optimization (SEO) Tired of SEO ‘pros’ spamming your inbox offering to ‘do SEO’ for you without saying what they are doing? We only started using this term a couple years ago, precisely because we feel the same way.What we do is, upon...
by Nicole Ouellette | Feb 3, 2022
Need assets for a news story, event, or something else? We’ve got it here! Breaking Even Communications is an internet marketing company founded when, in 2008, our first client asked Nicole, “So I have a website, now what?” BEC specializes in content...
by Kassandra Strout | Feb 28, 2017 | Tech
If you’ve ever needed to find out how to do something, there’s a 95% chance you’ve referred to Google, YouTube, or somewhere on the internet to find out (note: that statistic is completely my own and based solely on observation). These searches may...
by Nicole Ouellette | Jul 13, 2016 | This Week In Business
Every month here at Breaking Even, we try to have a loose theme. This theme determines a series of blog posts, our monthly email newsletter subject, and gives us an opportunity to dive into a concept we think people should care about. How many of you have said one of...
by Nicole Ouellette | Feb 19, 2016 | Social Media
Something about seeing the pound sign in front of a word can make the smartest of us feel a little stupid. Is this something I should know? Is this another language? Hashtags help us organize information. Nothing more and nothing less. Let’s say you posted a...