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Breaking Even Communications is an internet marketing company founded when, in 2008, our first client asked Nicole, “So I have a website, now what?” BEC specializes in content marketing, WordPress website maintenance, and training on tech and marketing topics. Breaking Even Communications has two physical offices, one in Bar Harbor, Maine and one in Potsdam, New York but has clients across the US as well as in Canada.

Owner: Nicole Ouellette
Full time employees: 3 (including Nicole)
Part time employees: 2

We work with sole proprietorships, businesses, and non-profits. Besides our core online marketing work, we also enjoy working with business-centered non-profits to create programming including UMaine Innovation Center, Shipley Center at Clarkson University, Maine SBDC, Watertown SBDC, Canton SBDC, Adirondack North County Association, Island Institute, CEI, New Ventures, Cornell Cooperative Extension, and Maine Centers of Adult Ed.

In The Numbers

451

Clients in the last ten years (when we switched to Quickbooks)

10K+

Views on our Youtube channel with weekly Ask Nicole live streams

4,983

Company social media followers (across LinkedIn, Facebook, Youtube, Twitter, TikTok, Instagram, and Pinterest)

200+

Custom training session (Twitter for Health Care Workers for EMMC, One Day Website for Maine Craft Association, etc.)

Useable Images

: Visiting tech companies like Firefox and Facebook as part of the Joomla World Conference (2016) in Palo Alto.

: Working with the YWCA of Mount Desert Island to create a women owned business map of Central/Downeast Maine.

: Representing at a Women Owned Business Expo in Minneapolis (2019)

: Nicole Ouellette at Anchorspace Potsdam in Potsdam NY

Press

Publication	Date	Headline + Link
Mainebiz Magazine	July 2009	Cyber Siren: A Conversation with Nicole Ouellette
MaineBuzz	July 13, 2010	The Way We Work: Nicole Ouellette
Freelance Switch	November 2011	Success Happens When You Find Your Niche
Joomla Magazine	February 28, 2014	Facebook Et Votre Site Joomla
Jottful	May 18, 2020	How To Not Waste Money On Facebook Ads
Cornell.edu	April 3, 2020	Social Media For Your Farm or Food Business
Adirondack.org	April 2, 2020	North Country Small Business E-commerce Development Support
Island Institute	October 26, 2020	Commercial Currents: Getting Your Small Business Ready For Online Marketing This Holiday Season
SUNY Canton	November 11, 2020	SUNY Canton SBDC Posts $22 Million In Economic Impact, Expands Resources
Solopreneur Success	January 24, 2022	Breaking Even Using Social Media Advertising with Nicole Ouellette

Speaking/Workshops

Northcenter Food Show- Using Social Media in the Restaurant Industry
All the Women Conference- Measuring Your Social Media ROI
Maine Craft Association- One Day Website and Internet Marketing for Artists
Social Media FTW- Blogging 101
Joomla Day Boston and Joomla Day Houston- Integrating Facebook with Your Joomla Website
Wordsesh- Integrating Facebook with Your WordPress Website
University of Maine Innovation Center- Social Media 101 for Summer Fellows
Bar Harbor Chamber of Commerce- Social Media For Summer Bootcamp
Fort Kent and Ellsworth Adult Education classes (in Maine)
Email Marketing: Grow Your Audience – Cornell Cooperative Extension
Social Media For Your Farm or Food Business – Cornell Cooperative Extension
Online Writing For Social Change (College Course) – College Of The Atlantic
Building Social Integrations Into Your WordPress Website with Nicole Ouellette– Wordsesh 2013 (first ever online-only WordPress conference and only female technical speaker) Women’s Business Bootcamp – SUNY Canton Small Business Development Center
Various presentations with the Bar Harbor, Ellsworth Area, Downeast, Bangor, and St. Lawrence County Chambers of Commerce

Media Kit