Marketing Monday: The Juice 2.0 Conference

Marketing Monday: The Juice 2.0 Conference

If you want to organize a good conference, take a lead from the Juice 2.0 folks! Meanwhile, if you think your business should be profiled as part of Marketing Monday, do contact me.

What I Learned Losing The Juice 2.0 Conference Pitch Contest

In my world, no news is bad news. If I have something good to say, I'll change my status update of Facebook, tweet, write a blog, or call my mother (or all four).

It is no coincidence that I was pretty quiet online Friday and Saturday, in part because I didn't even make round one of the pitch session. (And in part because there was no working internet connection at this conference!).

I will say that the conference was a worthwhile one to attend and that I will go back when they have the follow-up version two years from now. Here are some general observations from my two days at Juice 2.0 Conference:


This Week In Business: Pitch Session Edition

This Week In Business: Pitch Session Edition

To many, I am known for my charm and my habit of procrastination, no more so by my sometimes copy editor/ oftentimes friend John.

I posted on Facebook that I was looking for a few sets of eyes to look at a one page pitch I was going to present this coming weekend.

"When's it due?" he asked.

"Tomorrow," I said. I added a little wink, you know, for charm.

He proceeded to tell me I should be more on top of this kind of stuff and that's when I told him I had decided to go to this pitch session the day before.

Another exciting week at Breaking Even Communications!

A creative economy conference in Camden where I could get some funding for my business? Yes, please!

I will be presenting my 'pitch' at the Juice Conference for a chance at $25,000 in funding.
Would a little capital make me sleep easier at night? Definitely!

But just as important as winning the grand prize would be to get the opportunity to present in front of funders and get some feedback on my business. (OK, it might rock a little more to win, but still...) According to the email information I got, there are about 40 participants. Gulp. Here's me getting my game on for Friday.

Two Years Later

Two Years Later

Many people think this blog is more about me than it is.

Most of the time, I am writing about 25% of my life, carefully chosen parts even. I figure my name and business are on this publication and there is a certain level of formality I keep in the interest of clients and potential clients reading it. There is personality behind things certainly but I bet if you think of more controversial topics, you'll notice they aren't on the Breaking Even blog.

In addition to self protection, I also feel that the topics I cover (saving money, business, marketing) are a bit more interesting to my audience than a blog about all things Nicole Ouellette would be. (I mean, I'm not Oprah!)

But it's hard to ignore this date and what it means personally. So I won't.

Two years ago, my life changed when my father unexpectedly drowned.

Too Cute Tuesday: Salt Dough Ornaments

Too Cute Tuesday: Salt Dough Ornaments

This month, Too Cute Tuesday is changing up its usual format of cheap crafting and cool cocktailing and helping some of our regular crafters with projects around their houses.

This first week, it was Christie's turn. Christie is super-excited about having a Christmas tree in her apartment but was bummed to know she didn't have enough ornaments to decorate it (and doesn't have lots of money to throw at the problem). Enter the TCT team and salt dough ornaments!

A perfect pairing with our November Christmas craft was 'Early Christmas' suggested by our TCT cocktail consultant.


Dorrie's specialty shape was the candy cane while Nicole specialized in randomness like mittens and martini glasses.

Marketing Monday: Stingy Scoundrel Book

Marketing Monday: Stingy Scoundrel Book

Every Monday I profile a person or business doing something cool to promote themselves online. Think there is someone I should consider? Contact me and let me know!

Breaking Even began as a personal finance blog back in 2007. Since then, it's become about business and other things on occasion but a money theme, even if barely noticeable at times, runs throughout. (It's no coincidence, for example, that TCT crafts mostly cost under $10 to make.) When asked what my blog is about, I say "Money. Well, kind of."

That said, I still follow a lot of personal finance and money bloggers and when Phil Villarreal sent me an email a few months ago about reviewing his how-to-save-money book and I accepted, because I like books, especially when they are free and go with the theme of my blog.

I noticed a few weeks after our communication that reviews of his book were all over the blogosphere. Then, his book became a New York Times bestseller.

How'd he do it?

Phil may look like he's lurking behind his book but his book promotion techniques have been the opposite of creepy and passive.

Book Review: Secrets of a Stingy Scoundrel

Book Review: Secrets of a Stingy Scoundrel

A clever little book that'll teach you a bit about money and make you laugh.

One of my favorite things of being a money blogger is getting great books to review. I always manage to learn something and having to review the book forces me to read about financial stuff, which honestly I find boring a good part of the time.

I read Phil Villarreal's book in stolen moments these last few weeks, out of pleasure and not out of obligation (this review is already a couple months late). It was a busy time and the one to three page chapters were perfect for a quick fix.

Phil reminds me of John who I consider one of my very best friends. Like Phil, John used to work in newspapers and has this snarky sense of humor that comes from intelligence and self deprication (rather than stupidity and making fun of others). Phil is the exact kind of guy you want to be friends with, and also the kind of guy you can learn a thing or two from.
A few of my favorites: