John Swinconeck | Breaking Even Communications

Alternative Workplaces for the Freelancer/Entrepreneur

by John Swinconeck | Feb 21, 2017 | This Week In Business

Working from home is tougher than one might realize. For one thing, there’s a bevy of distractions and temptations (I’m looking at you, Netflix) that makes it difficult to be productive. For those of us who need a work environment geared toward discipline and...

Online Reviews: An Introduction

by John Swinconeck | Feb 3, 2017 | This Week In Business

Last year, I packed up my family and moved us to a new apartment, a process I liken to having a root canal, only with less sitting, fewer painkillers and far more cursing. I hired movers for the job, and was pretty impressed with their humor, chill attitude, and the...

Rocky and the Power of Failure

by John Swinconeck | Jan 27, 2017 | This Week In Business

(Spoilers ahead) The best movies in the “Rocky” franchise are not concerned with winning or losing, but about drive, ability and performance. Rocky may be synonymous with Eye-of-The-Tiger-themed training montages and “Yo! Adrian!” catchphrases,...

The Mighty Macro

by John Swinconeck | Jan 9, 2017 | Tech

OK, so here’s a secret. I’m a trekkie. Have been ever since my family borrowed Star Trek III on VHS from the library, circa 1985. If you looked at my Christmas tree last month, you would see it festooned with ornaments resembling Star Trek starships...

Where Have All the Millennials Gone? The Year In Social Media

by John Swinconeck | Jan 6, 2017 | Social Media

Snapchat took them, every one. If CNet is to be believed, we are going to be living with Snapchat for a long, long time. The image messaging app and social media platform continued to dominate one very important market in 2016. Snapchat, which filed for its IPO in...