Tag «website»

Marketing Monday: Mardens

Know an individual or business doing something cool to promote themselves online? Let me know about it and they might be featured as part of Marketing Monday.

Part of the Marden's charm is embracing their own campiness. The rest is good marketing of it.

This week’s inspiration actually came to me as I was driving in the middle of a snow/ice storm back home from Christmas festivities.
A radio ad in the middle of the Maine woods had the familiar Marden’s jingle but urged me to join Marden’s on Facebook and Twitter. I especially perked up when they mentioned to visit the Marden’s website to see the weekly flyer before it got into the newspapers.
For those of you less familiar, Marden’s is a Maine institution, known in part for its cheesy catchy jingle “I should have bought it, when I saw it, at Mardens!” and for its great deals on everything. (If you don’t have to feed it, Marden’s sells it.) It’s a salvage store with locations across the state, meaning its inventory is not only location dependent but also constantly changing.
Marden’s would no doubt be a success in Maine regardless of publicity (Mainers are in general a practical people who love a deal) but all it’s promotional efforts have made Mardens the success it is today.
Here’s what Mardens is doing right:

Marketing Monday: Jack Frost Ski Shop

Know an individual or business doing cool things with marketing/promotion both online and off? Let me know about it; I am always looking for ideas!

I spent this past weekend skiing in New Hampshire. I have a couple of friends who are members of ski clubs in the Mount Washington area and this weekend was the kickoff of the ski season for the Eastern Inter-Club Ski League or EISCL (pronounced “ice-sill”) at Bretton Woods. I attended as a guest, helping my friends at the registration table in exchange for a free lift ticket.

I later found out that the whole event was underwritten by Jack Frost Ski Shop, located in Glen New Hampshire.

By being visible at big ski events, like 13 Hours of EICSL at Bretton Woods, Jack Frost is reaching its target audience in a place where they enjoy being.

Sadly, this was not obvious to me at the event but the good news is I learned a lot about the Jack Frost Ski Shop anyway. Here are some things we can all learn from them, and what I think could be improved upon:

Marketing Monday: Stingy Scoundrel Book

Every Monday I profile a person or business doing something cool to promote themselves online. Think there is someone I should consider? Contact me and let me know!

Breaking Even began as a personal finance blog back in 2007. Since then, it’s become about business and other things on occasion but a money theme, even if barely noticeable at times, runs throughout. (It’s no coincidence, for example, that TCT crafts mostly cost under $10 to make.) When asked what my blog is about, I say “Money. Well, kind of.”

That said, I still follow a lot of personal finance and money bloggers and when Phil Villarreal sent me an email a few months ago about reviewing his how-to-save-money book and I accepted, because I like books, especially when they are free and go with the theme of my blog.

I noticed a few weeks after our communication that reviews of his book were all over the blogosphere. Then, his book became a New York Times bestseller.

How’d he do it?

Phil may look like he's lurking behind his book but his book promotion techniques have been the opposite of creepy and passive.

Marketing Monday: Garfunkel and Oates

Every Monday, I talk about individuals or companies promoting themselves in a neat way online. Feel free to contact me to nominate yourself or a friend; I’m always looking for new ideas.

It’s almost a sure thing to say that video is the next big internet thing.

Alright, that came out wrong. I am certainly not saying that people aren’t using video effectively now but I think that in the next few years, just like now most everyone has a website, in a few years most everyone will have video on their website. And as cameras get more affordable and videos get more search engine friendly, there will be more of a reason then ever to finally get in front of a camera.

Having recently begun to appreciate Youtube more myself, I have begun checking out cool videos. Among my favorite ‘series’ is Garfunkel and Oates.

 

Nicole’s Quest To Find A Seamstress Or Why Everyone Should Have A Website

The dress that launched a bunch of phone calls. I love Ebay.It all started when I ordered this fabulous silk designer dress on eBay. Normally completely out of my price range, I got it for $40. I figured if it didn’t fit, I could have it altered.

The dress was even more beautiful in person but since I am not a size 8 Anne Klein dress form, it needed alterations to fit. Normally I attempt this sort of thing myself but the potential for disaster on silk made me decide that maybe I should call in an expert. And so my search began.

A Google search yielded some places in Bangor (an hour away) and a dry cleaner in Ellsworth (30 minutes away). I know that the dry cleaner subcontracts this kind of work out (I had something repaired there before) and it would take a few weeks turnaround to get it back. Was there no one in my entire county who could do this?

I checked the Yellow Pages. Nothing. I even tried to convince a friend to help me do it for money. She wasn’t confident enough to attempt silk but did give me the number of a local sewing store. I called them (since their owner once told me she barely checks her email) and was given a phone number to Acadia Sewing.

Nicole's Quest To Find A Seamstress Or Why Everyone Should Have A Website

The dress that launched a bunch of phone calls. I love Ebay.It all started when I ordered this fabulous silk designer dress on eBay. Normally completely out of my price range, I got it for $40. I figured if it didn’t fit, I could have it altered.

The dress was even more beautiful in person but since I am not a size 8 Anne Klein dress form, it needed alterations to fit. Normally I attempt this sort of thing myself but the potential for disaster on silk made me decide that maybe I should call in an expert. And so my search began.

A Google search yielded some places in Bangor (an hour away) and a dry cleaner in Ellsworth (30 minutes away). I know that the dry cleaner subcontracts this kind of work out (I had something repaired there before) and it would take a few weeks turnaround to get it back. Was there no one in my entire county who could do this?

I checked the Yellow Pages. Nothing. I even tried to convince a friend to help me do it for money. She wasn’t confident enough to attempt silk but did give me the number of a local sewing store. I called them (since their owner once told me she barely checks her email) and was given a phone number to Acadia Sewing.