website design

Tech Thursday: Why Don’t You Want My Website to Have Fun?

Some weeks, we end up doing more design than marketing. This was one of those weeks. After some of our meetings, we felt kind of like parents who were telling their kids they couldn’t go to a party, but that they’d thank us later. We aren’t trying to shoot anyone’s design dreams down, but to better explain our rationale, we thought we’d use this week’s Tech Thursday.

We walk the line between artists and technicians in the web design process. It’s not that we don’t want your website to be fun and pretty- because we absolutely do. It’s just that we’re also thinking about things like mobile users and load time-the customer’s overall experience. As Kassie says, when your website’s animated header won’t load on a Kindle, it fills her with nerd rage. We want your site to look great, but also work well!

Tools such as Pingdom (tools.pingdom.com) are a great way to test a website’s load time, and it will show you the elements of the site that are taking longest to load. Most of the time, it’s an image that is slowing your roll. There are also ways to customize your site that aren’t going to impair your site’s load time- think of sprucing up photos by adding drop shadows, rotating pictures in your slideshow- and all that jazz.

To summarize, we aren’t being lazy or lame when we try to steer you away from an idea. We’re just trying to make your site the best it can be!

Kassie is a distance runner and a distance reader really. She lives in Ellsworth Maine and, while she might be quiet when you meet her, will throw out something witty when you least expect it.

Tech Thursday: Slideshows Part II

As promised, this week we’re delivering part two of the slideshow discussion.

So, you’ve decided that you want a slideshow for your website. There are hundreds of options out there, how do you even begin to choose? One way to narrow down the search is to determine what you want the slideshow to do (should it link to other pages, showcase pages from your blog, or be image-based?). You also want to have an idea about where it will be located on your website (will it drive the homepage, or be an item in a sidebar?).

Do some research before choosing a slideshow, so you aren’t heartbroken later on!

Kassie is a distance runner and a distance reader really. She lives in Ellsworth Maine and, while she might be quiet when you meet her, will throw out something witty when you least expect it.

What I Learned At Wordcamp This Summer: Nicole’s Takeaways

2014-boston-wordcamp-logoThere is always something to know… and even though I’ve been working in Wordpress since 2008, I am always blown away not only with the new technology coming out but new ways of using features that I’m already familiar with.

Wordcamp Boston took place at one of MIT’s state of the art buildings and there were about 300 of us on hand to drink coffee and learn what we could from each other. The fact they had 8 sessions (!) in one day I was a little worried about but 45 minutes each was somehow manageable and fun.

We not only attended the after party but also the after-after party where we got to hang out with cool ‘celebrities’ like Sam Hotchkiss, creator of BruteProtect and a rep from Sucuri, a service we’ve used and loved. (A rep from GoDaddy was there too, apparently his sister makes GREAT fondant, and he took the elephant shooting jokes we made about a former GoDaddy exec  in stride!)

Here’s what we learned:

Accessibility is key.
It was fun to meet Jordan Quintal who has a firm that specializes in accessible sites for the disabled. As one of the 1 billion people worldwide who has a disability, Jordan talked about features I just thought were pretty, like mouseover color changes, and how you can test your site’s accessibility level. Bonus is these tools give specific improvements you can make on your own website. You can see his presentation (from a previous conference) here: Jordan’s Presentation about Accessibility (Video)

Us as mad scientists at Wordcamp.Live tweeting is still awesome.
Because of Twitter, not only did we get some of the talking points and ideas of other talks going on at the same time (I literally can’t be in two places at the same time after all!) but it also connected us with some cool people, including Myrna, head of Good Egg Marketing who we hope to collaborate with on some future projects.

Seeing Matt Baya should happen more than once a year.
The fact that the picture with this blog post is the only picture of Kassie and I at this conference is a little sad. And super sad we didn’t get one with Matt. But as usual he blew our minds, this time introducing us to Yik Yack.

My favorite talk of the whole conference was David Hickox’s talk about Designing for Content. Really great overview and actually got me excited about sexy topics like line spacing and h5 tags!

Overall, great job Wordcamp organizers on a smooth conference with a nice range of presenters. Let’s do it again next year!

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.