by Nicole Ouellette | Apr 25, 2014 | Websites
When Jay and Kathy asked us to redesign their site, we took a look at the site they had going. The Seaside Cottages homepage has great, relevant information, but the images were not a prominent feature. We came in to give the page a bit of a virtual facelift, and...
by Nicole Ouellette | Apr 22, 2014 | Marketing Monday
You may have noticed weird looking links in your online life, like in your Facebook or Twitter feed. And you may also notice them in places like magazines. Here’s an example (I blurred part of the page name because it’s a naughty word): These bit.ly,...
by Nicole Ouellette | Apr 11, 2014 | Social Media
Facebook’s recent change of only showing your posts organically (ie not having to pay) to between 1-2% of people who like your page is exactly why I have always suggested that it’s important to not put all your social media eggs in one basket. “I’ll just use Facebook....
by Nicole Ouellette | Mar 28, 2014 | This Week In Business
When I was showing Kassie around our Google Analytics the other day, I couldn’t believe what happened when I drilled down into the data. Over 50% of people are leaving off the homepage. Here’s what it looks like: Holy crap, people have no idea where to...
by Nicole Ouellette | Mar 21, 2014 | Marketing Monday
I came up what I thought was a good analogy for paid ads versus marketing. Paid ads are kind of like a juice cleanse. Juice cleanses (and paid ads) give you a boost. Maybe your weight loss has plateaued or you’re feeling sluggish. Juicing for a few days can...