Author archives

What’s In a Name?

I was reviewing a recent post from my colleague, Kassie, about some fading trends. It got me to thinking about this ongoing trend in odd-sounding online company names. Let’s start with the ubiquitous “Facebook.” The original name for this plucky social media startup was “The Facebook” as coined by founder Mark Zuckerberg in 2004 as …

Courting Controversy

A few major brands have waded into some controversial waters lately, leveraging our current national discord in order to send what is hoped to be a positive message. The results have been all over the map. Here are three recent examples: Budweiser, Born the Hard Way” Described as “the story of our founder’s ambitious journey …

Get Organized to Get Packing

If offered a choice between moving and getting my eyebrows completely waxed off while being taunted mercilessly by a group of middle schoolers every day for a year, I’d have to think about it long and hard. This is how much I hate moving. I’m just not a fan of physical labor, preferring to spend …

Alternative Workplaces for the Freelancer/Entrepreneur

Working from home is tougher than one might realize. For one thing, there’s a bevy of distractions and temptations (I’m looking at you, Netflix) that makes it difficult to be productive. For those of us who need a work environment geared toward discipline and efficiency, working out of the home lacks structure that is critical …