website

Why Doesn’t Anyone Read My Blog?

So, you’ve set up a blog. You post consistently, your topics are relevant and helpful to your readers, and hey- you aren’t too bad at this whole writing thing. So why does it still feel like the only person reading is your mom?

It may be a matter of accessibility. People won’t look at your blog if they don’t know how to find it (or worse, if they don’t know it exists). You’ve already done the grunt-work, now it’s time to add a little hustle to the mix. Here are four places you can apply said hustle:

1) Can people find your blog within your website? If you’re blogging as part of a business or a larger website, is there clear navigation to the blog portion of the website? Many businesses will link their blog right from the main menu, but there’s more than one way to get from A to B (with websites, anyway). Take a look at your sidebar, it’s another important piece of navigation real estate. Could you put a Recent Posts section in there, like Stonyfield does below? Or, maybe it’s a matter of creating a button or image that directs people to your blog home page when they click on it.

Problogger has their blog as menu item 2, pretty hard to miss.

Problogger has their blog as menu item 2, pretty hard to miss.

Take a look at other pages on your website- are there ways you can link to your blog on these pages? I got to this article about Organic Farming on Stonyfield Farm’s website  by clicking a link in their About page.

Stonyfield_Blog

If you look closely, they’re using the sidebar for additional blog posts AND linking in the menu. Way to hit the trifecta, Stonyfield.

If you’re having a hard time critiquing your website, have a friend take a look. Adding an unbiased brain to the mix  can only help, after all! Giving people alternate routes and clear signage is a great starting point. Now, let’s forge beyond your own territory.



2) Are you sharing on Social Media? Sharing a link to a blog post, old or new, lets people know that your blog is active and ready for readers. It also guarantees more eyeballs are going to see it- Facebook has over 1 billion users, after all. This could be a status update on Facebook or a quick tweet on Twitter. If it’s industry-related content, share it on LinkedIn. Think about where your people hang out online- those should be your target places. Facebook may have a bigger audience, but if your particular audience is hanging out on Google+, don’t turn your back on them!

This step can be accomplished in a few different ways, depending on your preference. If you’re more comfortable with the simple write and post, and can’t be bothered to remember to share on Facebook (or wherever else), you can automatically post to social media once the post is published (that link is for Wordpress users- there are other ways to do it if you have a different kind of platform though!). That means less remembering for you, and more readers for your blog! However, if you aren’t keen on automation and/or don’t want to share every blog post, you can always manage it yourself.

You don’t necessarily have to be the only one sharing your content, either. Wouldn’t it be great if people could share your posts once they’re done reading? You may have noticed some places have social sharing icons at the bottom of articles. You can have that, too! After finishing your latest post, all readers have to do is click the little bird icon and presto! your article just got shared via Twitter, my friend.

Not only does The Hungry Runner Girl share updates on her Facebook Page, she has a link to the blog in the handy dandy sidebar.

Not only does The Hungry Runner Girl share updates on her Facebook Page, she has a link to the blog in the handy dandy sidebar.



3) How about email? Do you have a list of e-mails? Maybe you have an e-mail newsletter that goes out once a month. This is yet another opportunity to promote your blog. If your newsletter for the month focuses on car maintenance, and you have an old blog post that ranks different brands of windshield wipers, go ahead and link to it. Readers will ideally click on the link, read the blog, and it’ll be in the back of their mind. Depending on what type of software you’re using, you can also integrate a feed that pulls in links to recent blog posts within your newsletter, or create a separate email altogether. Using an RSS component within your email management system pulls your recent blog posts into an email, and automatically sends to subscribers weekly, monthly, or whatever period of time you choose. Again, depending on what software you use, is customizable, so you can play around with formatting (i.e. title and featured image, title and a blurb, title, blurb and featured image- whatever boats your float).

The benefit of RSS is it brings your blog to the people. Let’s face it, we can all be a bit lazy at times, and may not feel like checking a website X number of times just to see if there’s a new blog post. Other times, we just forget. Having your posts delivered once a week/month/whenever is like having the paperboy deliver to your front step as opposed to going out, starting the car, driving to the store, buying a paper, and coming back home. It’s easy for you to set up, and it’s easier for your audience to read.

4) Can search engines find you? Just to clarify, this is not to say you should bend over backwards for the whims of SEO, but there are a few things you can do to make your work SEO friendly. No matter what game-changing rules come down the pipe (like Google deciding to nix authorship), if you are consistently creating relevant, meaningful content, you’ll be just fine. The rest is just detail.

A few details that might help get your blog some attention: creating compelling headlines (somewhere in between chapter in a 1950s textbook and linkbait for easily distracted people), tagging keywords when applicable and relevant, and renaming your images (i.e. instead of IMG_05948.jpg, use spidermonkey_fights_mastadon.jpg). To reiterate, these changes are not going to move mountains for your blog, they’re simple things that can give you a little boost. For more on headlines, wording, and other content related issues, check out this article from ProBlogger.

Writing a blog shouldn’t feel like shouting into the void. If you have great content, share it with the world (or, at least, the internet) more effectively so that content you spent hours on will get more eyeballs on it!

Stay tuned, we’ll be launching a product for bloggers like in March that involves setting a lot of this up. Get on our email newsletter and you too will be the first to know when it’s launched. (You can also subscribe to our blog via email there. Boom.)



Website Launch: Community Development Society

cdsdesktopview

cdsmobileviewWhen a website is meant to serve a lot of people, you have to balance the needs of everyone.

The Community Development Society has hundreds of members worldwide. Many are involved in committees within the organization (so they need access to info regular members wouldn’t get). And, just like any membership organization, CDS has to attract new members and provide enough public information that people understand what the organization does and want to join.

The new CDS website is not only responsively designed but accommodates these separate audiences.

Created in Joomla 3.0, this website not only serves as a resource to thousands of visitors a month but shows what an open source CMS like Joomla is capable of in terms of function and customization.

Member Only Area

All members receive log in information when they join the organization. Once logged in, members see a special sidebar of content only they can access.

Members who want to blog are assigned permissions to do so and they can add and edit their posts on the website without accessing more sensitive areas.

As per the organization’s request, the profiles are connected to an internal social network, allowing logged in members not only to post to forums, create blogs, or see specific content but also create and maintain a profile that others can see and connect with… you know, once logged in. (We’ll be working with CDS this winter on further refining this feature with the help of member feedback.)

cdsloginonlystuff

Tagged Content

The homepage of the website displays the organization’s most important information for members and non-members alike but since the organization does publish content on social issues and about a variety of locations, it was important for this website to be able to have tagged content.

Tagging ensures people can move around the website and browse easily on topics most of interest. (The search feature is great if you know exactly what you’re looking for but tags can let you stumble upon cool content.)

cdsresponsivegoogleform

cdsresponsivegoogleform-mobileviewGoogle Apps Integration

The organization wanted the ability to have forms on their site but, rather than submissions getting sent via email, wanted them in a spreadsheet committees could edit and access easily.

Since they have been using Google Apps over the last year, this seemed like an opportunity to use them to handle conference submissions in a way that would cut down back and forth emails (they are all stored in a spreadsheet) and allow people to access/edit them while keeping a copy of each revision.

Not sure why anyone would want to fill out an in-depth form like this on a phone but it’s responsive too.

Training Videos

Because members are in many locations (and more than a handful of people needed to be trained on website updates), it made sense to make video tutorials on how to do things on the site (in 5 minute increments or less).

Every time someone asks about something, we make a video and put it on CDS’s own private Vimeo channel, in addition to the videos we thought necessary to have at site launch. This way, if someone forgets or a new person takes over, they are a short, fun video away from being able to do something on their website.

Though we launched this site back in May (!), we have only just now had time to write about it. So congratulations to CDS on their site and here’s hoping it inspires not only membership but activism in community development, a worthy cause indeed.

Tech Thursday: Is Your Website Easy to Navigate?

…or is it mangled up in tangled up knots, like the Grinch? Or those Christmas lights you’ve been trying to hang up outside?

We have a few ideas for getting your website navigation un-tangled. First of all, you want to make sure you cater to both the linear and visual thinkers by using the menu (linear) and sidebar tools, such as buttons (visual). Second, interlinking pages to one another will make viewers’ lives easier. If you have a series of blog posts, or a form that you want people to reach, just add a link on the relevant pages, and people will be much happier. And finally, begin with the end in mind (determine what page(s) on your website are the most important, and try to mindfully build around it).

We hope you enjoy this video, and that your website navigation adventure! As Nicole says, we’re glad that we’re better at handling websites than holiday decorations!



Tech Thursday: How to Tell if Your Web Host is Shady

Is your website being hosted by someone who might not be the best for you? Know the warning signs: they put their own name on your domain, won’t share server (or any other) access information, and overcharge you. There are plenty of other hosting fish in the sea- is it time for you to move on?

Tech Thursday: Why You Should Have an Online Donation Form

Some statistics:

In 2013, 33.6% of all donations to charities occurred in the last 3 months of the year. In 2012, $24 billion in donations happened online.

Does your business have an online donation form? With the season of giving just around the corner, make it easier for your donors to give back. More people (especially millennials) are likely to give back online, plus, having this form directly on your website makes it more likely that they will follow through (rather than get annoyed by PayPal).

If you don’t already have an online donation form, but want to get one set up on your website, we can help! Start getting your donations here.

Tech Thursday: How to Track Traffic to a Page on Your Website

…Now say that five times fast.

Every website has certain goals, whether it’s getting someone to buy a product, subscribe to a newsletter, or make a donation. There’s a page on your website where al this action occurs. How do you know whether people are getting to this particular page?

This is where tracking comes in. Using tracking tools, you can figure out how many people are getting to your website, how many are getting to that desired page on your site, and where they’re coming from (social media, Google searches, blog posts, etc.). What are some different tools you can use for tracking? We talk a bit about Bitly, analytics offered by your Web Host, and Google Analytics (keep in mind, these are by no means the only tools available- just the ones we use most).

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22