information | Breaking Even Communications

Online Systems: That’s a Lot of Info

by Kassandra Strout | Dec 5, 2016 | This Week In Business

As we move about our day, we might see a blog post we want to revisit, or a video that looks interesting but can’t watch right this second. Maybe we have a cool idea for something but need to table it for later when you can give it more thought. It’s...

How Accessibility Has Changed Marketing

by Kassandra Strout | May 27, 2016 | Tech

I was recently chatting with a friend about required reading for English Majors, namely Dickens. “I don’t think Dickens was that great,” he said. “Well…he’s not fun to read” I conceded (this from the girl who read A Tale of...

Infomagical: My Journey

by Nicole Ouellette | Feb 8, 2016 | Good For You

“You mean you haven’t heard of that?” Sometimes a friend will say this to me when I haven’t seen the latest viral video everyone’s been commenting about on Facebook or read the 10,000 word New York Times article about a social justice...

Welcoming The Tire Kickers

by Nicole Ouellette | Jul 31, 2015 | This Week In Business

(I can now publish this blog post because we’ve had more paying customers in 3 weeks than the entire 3 month period before it… but I’ll be honest, the last three months were a dark place that had me questioning my whole freaking life. More below.)...

Why You Give (Some) Information For Free

by Nicole Ouellette | Feb 4, 2013 | This Week In Business

“It seems like a lot of social media people give information for free.” one of my friends mentioned today. The implied question being, why is that? As people in the information business, we know it’s important to give some of our product for free in...