engagement | Breaking Even Communications

I Did GaryVee’s Dollar Eighty For One Week: Here’s How It Went

by Nicole Ouellette | Aug 3, 2021 | Social Media

GaryVee’s Dollar Eighty program, where you are supposed to put your 2 cents on 90 social media posts a day, is a way to get maximum engagement on Instagram. We did the ‘light’ (re free) version of this for one week, here’s what we liked and learned.

We Bought 500 Facebook Likes And Nothing Bad Happened

by Nicole Ouellette | Jan 2, 2018 | Social Media

Some people are obsessed with the amount of Facebook likes (or Instagram followers or insert social media thing here). I’ve personally always thought it didn’t really matter how many of anything we had so long as these people contributed to the overall...

5 Tips for Engaging People on Social Media

by Kassandra Strout | Jul 11, 2017 | Social Media

One of the biggest challenges businesses have with social media is engagement: Generating likes, comments, shares, etc. After all, what’s the point of your social media presence if you’re just shouting into the abyss? Building an audience that will...

Facebook Live And Facebook Ads: An Experiment

by Nicole Ouellette | Sep 26, 2016 | Social Media

Rumor has it that advertising/boosting Facebook Live videos is less expensive and more beneficial than other types of Facebook Ads. Of course, we wouldn’t just rely on a rumor. So we ran a little experiment where we boosted two posts (a Facebook Live video and a...