The Story Behind Email Open Rates

The Story Behind Email Open Rates

The other day I was checking out the stats from one of our client’s email newsletters (who does not use Mailchimp or Constant Contact but instead iContact). I noticed an interesting statistic that I hadn’t seen before, and thought “Now THERE’S...
Five Tips For Organizing Email

Five Tips For Organizing Email

Sometimes, I think the universe assigns me these blog topics on purpose. I run two businesses, have a few personal projects, and some social correspondence which means I check about ten different email addresses from one interface. This can get a little overwhelming....
Sharing is Caring

Sharing is Caring

Leaving a review is one way to show your favorite businesses some online love. Another way is hitting that “Share” button (on Facebook, which translates to retweeting or reposting on other platforms, or just passing along information). As a business, there...
Online Systems: Outgoing Messages

Online Systems: Outgoing Messages

You may ask yourself why we separated the incoming messages systems with the outgoing message systems. (Missed the last blog post about systems for dealing with incoming messages? Click here.) For me, incoming messages are mainly reactive to while outgoing messages...