Tag «blogging»

Marketing Monday: American Express Open

Each Monday, I profile a person or company doing something cool online to promote themselves. If that’s you or someone you know, contact me. I love new ideas in internet marketing!

Maybe it was the television commercials with all the beautiful but also competent business owners or the fact that I’m completely fed up with my bank but I finally activated my American Express business card this weekend.

In straightening things out for my new accountant, I wanted to set up some recurring business charges and create a business only Paypal account on this new card.

I originally got this card because of the benefits (Cash back? Points for things I need? Cool!) but I realize my decision was made because of some subtle (or maybe not so subtle) things American Express has done to brand this whole Open concept.