What is ’breaking even’?
Back in 2007 when Nicole was inventing a name for her personal finance blog, she wanted something with a positive, optimistic connotation that reflected the idea of living within one’s means. She also wanted a name that could expand beyond personal finance as her blog would grow and evolve. And lastly, of course, the name had to be memorable.
After brainstorming a list of names and mulling over the decision for a few weeks, Nicole kept coming back to ‘breaking even’, the first idea she had written down. She figured she was stuck on it for some reason, and set up the blog with that name in October 2007.
Breaking Even is a positive mindset and the goal of every business, especially ones that are just starting out.
What is the difference between the Breaking Even blog and Breaking Even Communications?
Breaking Even Communications (BEC) provides internet marketing and web content creation services to small businesses and non-profits. Through social media, online advertising, blogging, and other online outreach, BEC helps businesses create and maintain useful websites and sell their products and services online.
BEC grew out of the Breaking Even blog after Nicole was approached by a local business woman wanting help with her blog. While the BE blog started out as personal finance, as Breaking Even Communications has grown, it has become increasingly about business and marketing… but still in the fun style and spirit of the original blog.
What does BEC do?
Breaking Even Communications helps individuals, businesses, and non-profits use the internet to be more successful. There is lots of work within that of course but some of the more common services include:
Writing For The Web and Blogging
Know you need a website but don’t know where to start? Too busy running your business to write web content? BEC performs keyword research (what people are searching for online related to your business) and writes content so you can get found online. That also includes blog writing, maintaining social media accounts (Facebook, Twitter, etc.), and landing page creation. Whether it’s 140 characters or something much longer, we write for the web.
BEC offers different service levels of internet marketing from basic social media maintenance (keeping Facebook, Twitter, LinkedIn, etc. up to date) to more comprehensive internet marketing plans executed over a six month or one year period.
Some companies want to have social media profiles professionally created and have their staff trained on how to maintain social media accounts. Breaking Even Communications not only handles the technical aspects but the professional development as well.
In an increasingly connected world, how you personally look online has become important. BEC can help make sure your dating profile or social networking page is sending the right message to your audience.
Search Engine Optimization (SEO)
SEO is one of those huge fields in the internet marketing world. SEO is like exercise, the more you do, the better it is but even a bit of regular exercise can keep you looking good. What BEC does depends on the website but to give you a general SEO primer and some small things you can do to help your SEO, check out this blog post: http://breakingeveninc.com/web-tech/better-seo-in-less-than-one-hour/
This isn’t everything we do of course. We are internet problem solvers… and if we can’t help you, we’ll find someone who can.
Does BEC design websites?
Yes! That said, we don’t pretend to do everything on your site design. (Taking credit for other people’s work just seems a bit slimy.) We are a small company so we also work with database experts, programmers, graphic artists, and other skilled professionals on different aspects of your website project. But you deal with us directly and are trained by us on how to update your new website.
We work only with open source software: Joomla or WordPress. To learn a bit more about websites, check out out slightly corny video and blog post about it: http://breakingeveninc.com/web-tech/website-types/
I am thinking of marketing my business online. Where should I start?
When you are ready to sit down and think about your internet marketing plan, think about:
1) Goals for your website (we call them ‘calls to action’ in the biz. Some examples include getting more newsletter subscribers, more online cart sales, more people filling out your contact form, etc.)
2) Money you have to spend (Many companies spend around 10% of their budget on marketing but here’s a helpful article in Entrepreneur magazine on how to calculate yours.)
3) Time you have to give on a consistent basis to marketing efforts
After you know what you want and can accomplish, do a little research about what other businesses are doing. These could be businesses in your field (ex: other massage therapists) or in your geographic area (ex: businesses in Bar Harbor, Maine). This can give you ideas for what you could do or show you areas where your website can make a unique contribution.
It may be helpful to have a marketing consultancy (like us) help with strategy and to use some resources within your organization to execute the strategy (with a bit of training of course).
I want to hire BEC to promote my blog/business/organization. How do I get started?
Use the contact form on this site to get in touch with Nicole. Include your name, contact information, your business name, and what you may be interested in. She usually follows up within 48 hours. If not, call her: 207-812-0285. (Because sadly, some prospective clients have sometimes ended up in the spam folder!)
I want Nicole to come speak to my business/organization about internet marketing. How do I schedule this?
Nicole loves giving presentations about internet marketing topics. You can be sure that Nicole will give a fun and informative presentation for your group!
Nicole gives free presentations for local community groups like Rotary. For a presentation tailored to your company’s needs and goals, BEC will give a custom quote which will depend on the scale of the presentation, the size of the group, and travel from Bar Harbor. Contact Nicole using the contact form on this site. Be sure to include your topic of interest and possible presentation dates if you can. She will follow up within 48 hours.
How do I subscribe to the BE Blog?
Subscribing is free and easy. There are two options:
Can I submit an article to the BE Blog?
The BE Blog is always interested in guest posts related to business, marketing, or money. Following general blog etiquette for guest posts, it is asked that:
1) You have created the post yourself, or have permission from the author to use it.
2) That it is unique content not on another blog or website (feel free to crosspost two months after the BE blog first publishes the post).
3) Content that is useful, interesting, and not ‘pitch-y’.
4) Include a brief bio and a link to your site as well as information about subscribing to your site.
5) Include a photo to go with the post (and make sure you have permission to use it).
If you’ve got all that, or want to check in with Nicole before writing about a topic, use the contact form on this site.
I love the BE Blog? How can I help promote it?
First of all, thanks! Word of mouth is the best advertising, on the internet and in real life!
Link me off your website or blog.
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