So you have a website, now what?

Our whole company was founded when, in 2008, our first client came out of a friend asking Nicole this very question.

Breaking Even Communications has since worked with hundreds of individuals, companies, and non-profits with the very individualized answers that come out of this very simple seeming question. Here’s what we do in three categories:

Marketing: This gets your business in front of current and potential customers and builds relationships online with tools like social media, email newsletters, and blogging.

Maintenance: Keeping your website up-to-date not only means making sure information and website software are current, ensuring customer happiness and hacker unhappiness.

Training: We allow people to be trained one-on-one, in small groups, or in large groups on technology topics.

To learn more, check out our marketing, maintaining or training service pages and meet some of our clients. And here’s a bit about us:

Nicole Ouellette, Owner

Nicole began internet life as a casual blogger in 2005 but soon she was hooked, wanting more and more people to read her blog. Eventually she decided to try to make money from her passion and began helping business owners in Downeast Maine with their blogging in 2008.  Breaking Even Communications went a full time gig in 2009.

Other than being a technology enthusiast, Nicole is a geology major and certified science teacher and is happy to talk about ramp and pluck structures and assymetric boudinage. She also speaks French, is a surprisingly good cook, and enjoys short legged dogs. More about Nicole…

kassandra-stroutKassandra Strout, Content Specialist

Kassie began when she was 4 years old (these early works remain indecipherable) but from then on, writing became a passion and creative outlet for Kassie, and she realized early on that she feels at her best with a pen in hand. Growing up in Milbridge, Kassie developed a love for the ocean and Down East Maine. She travelled around the States with her family, spent some time in Europe, but always felt that pull to come back home to the coast and community. After graduating from Bates College, she contemplated a career in the legal field. Kassie decided to join Breaking Even and start flexing those creative muscles again. Kassie lives in Ellsworth, where she loves to run and spend time at the YMCA. More about Kassie…

John profileJohn Swinconeck, Marketing Specialist

John has an extensive background in journalism, including reporting, writing, editing, still photography, videography, and pagination. His work has appeared in The Boston Globe and Boston.com; hyperlocal news sites including the Daily Voice and Patch.com; and community newspapers including The Times Record, Journal Tribune, and York County Coast Star. He gets to continue his journalism career while part timing at Breaking Even. He lives in Auburn Maine with his family where he enjoys snark and photography, though not always in that order. More about John…


 Breaking Even Communications works primarily out of Anchorspace, a coworking space in Bar Harbor but really we’re all over the state of Maine!

A Team Approach

Breaking Even Communications doesn’t pretend to know it all. We’re a small firm, how could we?

This is why Breaking Even Communications partners with experts in complimentary services to share ideas and get work done more efficiently. We know database experts, print designers, and even people who can fix computers. If we can’t do it, we  know someone awesome who can, and we are happy to steer you their way.