As Nicole says, this week we’re going “meta.”
You may have noticed, some links that get shared on Facebook, Twitter, LinkedIn, etc. look really great, while others…not so much. Why is that?
Microdata, my friends! Microdata is defined as “a WHATWG HTML specification used to nest metadata within existing content on web pages. Search engines, web crawlers, and browsers can extract and process Microdata from a web page and use it to provide a richer browsing experience for users.”
Tools like Open Graph Protocol, Schema, Rich Snippets, and Twitter Cards help you markup data within the content of your website, so when it gets shared by other people on different sites, it’ll still look good. Plus, it makes people and search engines happy. Win-win!
And, stay tuned for next week- we have a pretty exciting video about OGP coming up!