Some weeks, we end up doing more design than marketing. This was one of those weeks. After some of our meetings, we felt kind of like parents who were telling their kids they couldn’t go to a party, but that they’d thank us later. We aren’t trying to shoot anyone’s design dreams down, but to better explain our rationale, we thought we’d use this week’s Tech Thursday.
We walk the line between artists and technicians in the web design process. It’s not that we don’t want your website to be fun and pretty- because we absolutely do. It’s just that we’re also thinking about things like mobile users and load time-the customer’s overall experience. As Kassie says, when your website’s animated header won’t load on a Kindle, it fills her with nerd rage. We want your site to look great, but also work well!
Tools such as Pingdom (tools.pingdom.com) are a great way to test a website’s load time, and it will show you the elements of the site that are taking longest to load. Most of the time, it’s an image that is slowing your roll. There are also ways to customize your site that aren’t going to impair your site’s load time- think of sprucing up photos by adding drop shadows, rotating pictures in your slideshow- and all that jazz.
To summarize, we aren’t being lazy or lame when we try to steer you away from an idea. We’re just trying to make your site the best it can be!