At some point in your life, you’ve probably encountered a pushy salesperson who went from 0 to 60 in 2 seconds (that’s fast, right?). And as a business person, you don’t want to be “that guy.” So how do you slow your roll?

Consider the drip campaign. A drip campaign is a tool used in e-mail marketing that allows you to do a few things. Basically, once someone subscribes to one of your services (say, an e-mail newsletter), a drip campaign will send out a few e-mails over the course of time (say, a month), that gives people bite-sized, relevant information in an order that makes sense. It’s not overwhelming, and gives potential customers a chance to warm up to you before committing to a sale.



We had a lot of fun coming up with the analogies for drip campaigns! (Also, Kassie has not actually given herself a concussion from sneezing).

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