Marketing Monday: Superbowl Ads 2011

My theory is companies aren’t trying hard at SuperBowl commercials anymore because of the whole internet marketing movement. That said, I had some fun last night watching some commercials anyway! Here they are, in no particular order:

The ‘Aww, clever!’ Commercial
I laughed out loud because beavers are ridiculous but at the same time, thought Bridgestone’s message was memorable. You know, since besides the commercial being clever, I also remembered what product it was trying to sell.

The Controversial Commercial
I personally took this as Groupon making fun of America’s consumption culture (of which they are also a part of). But they are giving money to organizations to make up for this potential gaff but hey, they got people talking and aware of some larger-than-saving-50%-off causes.

The ‘I Can Totally Relate’ Commercial
In a totally different feel of a commercial, Bridgestone made this cute ad about a guy who thought he pressed ‘Reply All’ instead of ‘Reply’. We can all relate, which is why watching him go through hell and back to get to this missent email. I did forget what the commercial was for so maybe this was a bit too clever.

The Uncomfortably Hilarious Commercial
Doritos held an ad contest with fans to produce a Superbowl Ad. While the running pug won, I thought this commercial was pretty funny, if only because for a second it makes you a bit uncomfortable. And isn’t that true humor, boundary pushing in a way audiences haven’t yet seen before?

All in all, it’s clear that there is always going to be a place for commercially produced advertisements yet these are going to change and become more relevant to all of us since regular people like us are becoming a part of the ad creation. And now, your turn to weigh in…

What was your favorite commercial?

Too Cute Tuesday: Bottle Glasses

Too Cute Tuesday is a weekly event involving a craft, a cocktail, and friends. To learn more, read all the archived entries at or join us on Facebook at

This week, we attempted a craft that I (Nicole) saw in a ReadyMade magazine, or so I thought. I ripped apart the house looking for this article. I am now convinced I am crazy and somehow hallucinated it. Nicole 0, Craziness 1.

This cheesy Youtube video allows you to believe that cutting a bottle half with string is easy, involving fire, acetone, string, and cold water.

And when Nicole was on her trip to Savannah Georgia last week and saw glasses made of beer bottles inthe SCAD store (the glasses aren’t online but they have other pretty things at the online store), an attempt was going to have to be made by Too Cute Tuesday.

A final semi-successful attempt at the craft. After this ta-da moment, we called it a night. Craft fail!

Acetone, and lighter fluid
Bottles of Corona, empty
Basin of cool water
Safety glasses (sun glasses)
Sandpaper (was supposed to smooth out the small shards left over)

Cocktail of the Night: Coronas (so we could use the bottles)

Most photos are of bottles on fire and us standing around. Consider this your summary photo of the evening.1. Drink Corona and get to talking. Realize it’s Too Cute Tueday and head into the backyard.

2. Tie string around a bottle where you want it to break, snipping off excess.

3. Take it off the bottle. We tried soaking in acetone like this video but it didn’t work. So we tried lighter fluid for a more heated experience.

4. Put string back on bottle. Put on safety glasses. Light on fire.

5. As it’s about to burn out, submerge in cold water.

So we attempted this unsuccessfully several times. We doubled string, tried hitting the bottle against a hard surface after firing, and I even took out a Dremel tool in desperation at one point. Finally, we were able to break the top off the bottle like they did in this video but the edge was too jagged to work with.

Craft fail! Oh well, at least we tried… But be warned, this isn’t as easy as the video above makes it look. May we suggest if you love these to buy them from someone cool like this person:

Aren’t we crafty, yet able to respect our own crafting limits?

Go on Etsy and buy glasses. It seems way easier, at least in this case!

This Week In Business: The Educational Edition

This week was busy at Breaking Even Communications but since I was waiting on a few different stages of some ongoing projects, I found myself with a little time for some professional development then usual. That’s right, I schooled myself!
Here’s what happened:
I attended a webinar, and actually paid attention.
Most of the time, I am quite the slacker webinar attendee. I am usually filing papers or making lunch while I listen to a presentation. When I listened to a webinar sponsored by Verizon and given by John Jantsch of Duct Tape Marketing. I made myself get out my notebook and actively listen for the next 45 minutes.
You know, paying attention really does help you get more out of things! Being a good student paid off in some new ideas for improving my product. Partnerships with complementary organizations and video testimonials anyone?
Wish you had sat in on the fun? All of the Verizon sponsored webinars are achived here. And it looks like there are a few good ones for me to go back and listen to later.
I got a couple iBooks from a school sale for a song.
Those of you who live outside the state of Maine may not be familiar with the fact that Maine has a laptop program, which gives students 6th grade and older access to their own laptop. Beginning in grade 7 or 8, students can take it home after signing a sort of “I will be responsible and so will my parent/guardian” agreement. Every few years, the schools replace the machines, which are all Apple iBooks. To make a bit of cash (but probably more accurately, save themselves from disposal fees), the schools sell them off on the cheap, in my local case $25 a pop.

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Fun Friday: Chef Dan

Let me just say right off that I am far from being some kind of smooth lady on the relationship front. But I’ve recently did something where I accidentally encouraged my new boyfriend to do something nice for me, and then it kept happening.

Dan likes to cook. The second meal he made me, I decided to take out my digital camera and record him on video.

The next day, I watched it. What surprised me was that the video was actually good. I asked if I could post it on Facebook, thinking his friends would get a kick out of it. Almost immediately, he got phone calls, emails, and comments, mostly asking when the next video was coming out.

Next video?

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Marketing Monday: Garfunkel and Oates

Every Monday, I talk about individuals or companies promoting themselves in a neat way online. Feel free to contact me to nominate yourself or a friend; I’m always looking for new ideas.

It’s almost a sure thing to say that video is the next big internet thing.

Alright, that came out wrong. I am certainly not saying that people aren’t using video effectively now but I think that in the next few years, just like now most everyone has a website, in a few years most everyone will have video on their website. And as cameras get more affordable and videos get more search engine friendly, there will be more of a reason then ever to finally get in front of a camera.

Having recently begun to appreciate Youtube more myself, I have begun checking out cool videos. Among my favorite ‘series’ is Garfunkel and Oates.


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