social media

This Week In Business: The I Have The Power Edition

It’s been an interesting two weeks in the life of my company. The highlight (ok low point but viewed in an optimistic way) was when I took down my own website for about 12 hours last week.

Apparently, I am tech savvy (but I guess in this case, more tech un-afraid) enough to do semi-powerful things, like take my site down. Please note clients reading this: I would never do this kind ofexperimental behavioron your sites.

With a few frantic phone calls and text messages to people smarter than me, all eventually became right in the world. But these two weeks, I feel like not only have I had enough power to do some damage but to actually make some real headway in a few directions. Here’s what else has been going on:

I planned and executed my first solo workshop for Downeast Learning.

My friend Matt and I are on month three of our monthly technology workshops, which we’re branding as Downeast Learning. Matt is on vacation so I thought for the first solo workshop, I’d tackle Facebook for Business. This is a topic I’m pretty comfortable with, or so I thought as I started planning the slides.

It’s funny when you have to teach something how much more about it you have to learn. Those times where you have to do something ‘just good enough’ and think ‘I’ll look it up later’. And it was finally time to try all the ideas I’ve wanted to do on my own Facebook business page, or at the very least think about step by step how I would do them.

Eleven people came and I think most everyone was pretty happy about how things went. I know I had a really fun time doing it. Based on feedback we’ve gotten, the next workshop will either be about Business Blogging or Google Analytics. If you want to sign up for email alerts when we have these sort of events, go to www.downeastlearning.com.

I wrote my second largest proposal.

It’s always interesting to get an RFP from a potential client, especially a larger business or organization. So much potential yet so many ways you can mess it up if you don’t know their bottom line, who is looking at your proposal, or some other detail that could give you a bit of an edge.
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Marketing Monday: Finn’s Irish Pub

Every Monday, the Breaking Even blog profiles a person, business, or organization doing cool things online. Have a nomination? Let me know about it!

My friend Paul set up a Facebook page for Finn’s Irish Pub, a restaurant in downtown Ellsworth. Since Paul owns the building (in his working life he is one of a food distributor for independent restaurants), he has a vested interest in making the restaurant work and decided to set up a Facebook page to help promote it.

With over 500 fans, Finn’s regularly updates their page, posts photos of their food, and let’s people know about local events.



What I really liked, however, was an interaction a couple weeks ago centering around the question: Should Finn’s make a separate kids’ menu?

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Marketing Monday: Mountain Dew

Every Monday, the BE Blog posts about some fun marketing idea, online and off. If you have an idea, let me know. You might be featured!

I’m always impressed when a large company can get a lot of people to vote on something. Voter turnout at elections is so small yet Cottonelle can get thousands of people to vote in the ‘over versus under’ toilet paper debate. Really?!

In any case, over the weekend after spending a lot of hours in a car with Chef Dan, I found out that Mountain Dew is having a vote about a new flavor. Dan’s chosen flavor didn’t win a few years ago and this year, he was going to try them all so he could make an informed decision. His boss is doing the same.

The convenience stores we stopped at were selling Mountain Dew 2 bottles for $2. Lowering the price is certainly a good idea to get people to try new things.

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Marketing Monday: Dana Moos, Realtor and Twitter Queen

Dana Moos is one of the most useful people I follow on Twitter (@danamoos). I happened to finally meet her in real life at two tweet-ups (that’s a meetup for Twitter users for the non-nerds out there).

Anyone who watches Dana on Twitter or anywhere else sees that she makes great food (usually associated with the hashtag #foodporn), takes gorgeous Maine photos, and otherwise seems to be everywhere at once. I asked if I could pick her brain about how she uses her website, Twitter, Facebook, and other websites and manages to sell real estate.

Dana Moos, Twitter Queen, Maine enthusiast, and interesting person.

First question: Do you ever sleep? If so, how do you manage to do your job, study, be a social media superstar, and have fun?
For the most part, I work from home. So if I’m not out showing property, I am on the computer from the first cup of coffee until it’s time to think about dinner! Then I might be back on the computer after dinner for a little bit.

It takes time, dedication, focus and organization! And it has become part of my routine. Just like exercise (which I don’t do as much as I should!) but the time that it takes hasn’t become a chore for me because I can be so creative with it. Any time I can be creative, I’m happy about what I’m doing. In high school and college I was involved in the Arts, then got away from it and into business, now I’m back. But now I can combine both and I love it.

How did you get into using social media? Did it start out with a blog like it did for me?
That’s exactly how I started. When I was an innkeeper, I learned a great deal about web marketing. So when I got into lodging brokerage, The Swan Agency Sotheby’s International Realty has a beautiful website, but I wanted my own, for my listings, my focus. So in December 2008, I designed a blog through Google Blogger (mainelodgingbroker.com) because I didn’t have the time to have a website designed by a professional. Besides, I wanted to take a stab at eventually designing my own! So after my blog was established, I joined Facebook and Twitter. And I follow my stats very closely. Seeing the impact of just these two social media sites, I expanded my blogging and photo blogging, primarily for business.

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