Why We Don’t Do it All

Why We Don’t Do it All

Occasionally, we have clients and non-clients ask if Breaking Even can help them with certain services that, as a company, we’ve decided not to get into (like logos, print design, and video production). “But we know some people who do exactly _____.”...
Hey, What’s the Blog Idea?

Hey, What’s the Blog Idea?

Told with some help from Will Ferrell. When people ask us if they should have a blog on their website, they aren’t usually expecting to hear “Well, it depends.” Do I think blogs can be beneficial to businesses and websites? Absolutely. But, not all...
Welcoming The Tire Kickers

Welcoming The Tire Kickers

(I can now publish this blog post because we’ve had more paying customers in 3 weeks than the entire 3 month period before it… but I’ll be honest, the last three months were a dark place that had me questioning my whole freaking life. More below.)...

The Death Of Branding

Since the beginning of this year in particular, I’ve been reading a bunch of articles about the death of brand loyalty, Forbes and The New Yorker’s recent articles in particular. To summarize (probably overly so): people now have access to information....