What SEO Means in 2015

I get asked, at least once a week if we ‘do’ SEO. This is my experience with SEO: Typically, it’s used as a d-bag intimidation tactic to get people to simultaneously 1) feel stupid and 2) give them money. To me, SEO is ongoing work that happens when...

Don’t Be Afraid of Google Changes

I got no short of 50 emails in the last two weeks asking me the same question: Fear mongering much? Some of you may be wondering ‘Why now?’ Well, Google changed it’s algorithm April 21. Some called it ‘Mobilegeddon’ which is something...
Why Doesn’t Anyone Read My Blog?

Why Doesn’t Anyone Read My Blog?

So, you’ve set up a blog. You post consistently, your topics are relevant and helpful to your readers, and hey- you aren’t too bad at this whole writing thing. So why does it still feel like the only person reading is your mom? It may be a matter of...
Tech Thursday: OGP

Tech Thursday: OGP

This week, we just have one question: You down with OGP? Please enjoy this rap about microdata. Need a bit of background? See our previous serious video on microdata. Lyrics and Rapping: Nicole Ouellette Video capture and editing: Kassie Strout Here are the full...
Tech Thursday: What Keywords Should I Use?

Tech Thursday: What Keywords Should I Use?

Choose your words wisely. It’s a sentiment you’ve (probably) heard before, and it’s true. Although Shakespeare treated language as a malleable, search engines aren’t quite as flexible. But there are several (free) tools that can help you...