Creating A Subscription Product with Junkchique

Creating A Subscription Product with Junkchique

Want to create a way for customers to pay you over and over? Having some kind of subscription product is a great way to keep the same customers happy month to month. Debbie at Junkchique just went through our working group through the SBDC Canton about this very thing and she’s here to talk about her approach, her marketing, and her sales since launching last week.

Ask Nicole Series: Creating Recurring Revenue Products

Ask Nicole Series: Creating Recurring Revenue Products

Want your customers to pay you on a regular basis? One way to do that is through a recurring revenue products. We’ll talk about some recurring revenue products with some real life examples. And if you want help doing this and live in upstate NY, consider joining our upcoming SBDC working group on this very topic! Learn more or sign up: https://anchorspace.com/sbdc-working-groups/

Marketing Monday: Hulu

Marketing Monday profiles a cool person, website, or business doing more online. Got an idea? Contact me so I can write about it.

People always ask me: How do you get by without cable? I say that my Google Reader keeps me in touch with what’s going on in the blogosphere/pop culture and I listen to NPR for my news. Both of these are true, that’s part of the reason I can go without a cable bill. I do, however, get my television zoning out pleasure courtesy of Hulu.

There is two main ways for media companies to make money online: 1) charge users a fee to access the site or 2) get advertisers to foot the bill and offer the users free access. Hulu has opted for the latter, and may or may not be making enough money to support themselves. Regardless of whether Hulu is turning a profit at the moment though, they are doing interesting things online.

Hulu is having customers chose their viewing experience… and getting customer data in the process.
Several times recently, I was given options for commercials. Did I want to watch a 1 minute 30 second long commercial about Nuvaring before the show began or did I want several shorter commercial breaks? Did I want to watch the stylish, tech, or speed-oriented commercial for Google Chrome? (Part of me also wonders also if there is some ad targeting going on based on my age, sex, and other demographics.)

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