by John Swinconeck | Apr 22, 2015 | Social Media
Pinterest is one of those wildly popular websites we find ourselves explaining to people. Most people think it’s for women only so we thought we’d have our token male, John, look at the site and report back. For the next few weeks, John will delve deeper and deeper...
by Nicole Ouellette | Aug 4, 2014 | Marketing Monday
You may have noticed that recently, Coke has been putting peoples’ names on bottles. The campaign is called ‘Share a Coke’. Simple, like many great ideas before it. This is, of course, genius on a couple levels: 1) People are on the lookout for their...
by Nicole Ouellette | Jan 6, 2014 | Social Media
OK so you’ve gone on Pinterest; created compelling boards of content; added ‘Pin it’ buttons to your website; left comments on popular pins; followed others; and otherwise done everything you are supposed to do on Pinterest… So once you have...
by Nicole Ouellette | Dec 10, 2013 | Marketing Monday
People often ask me what I think about paid ads. Honestly, I hardly ever use them but I have some rules when I do: 1) It’s short term. Ex: Running a contest, the first few days of a new website launch, etc. 2) It’s never more than 10% of any budget I am...
