Three Reasons Why You Should Rename Your Files Before Sending Them To Me
*Note content has been changed to protect the well meaning. I open the email from a client and there are three photos: ‘IMG_93245’, ‘IMG_3445’, and ‘IMG_4558’ The text in the email “These are photos of Rachel, Pam, and...30 Days Of Blogging: Setting Myself Up For Success
Starting today, I’m taking 20 people through 30 Days of Blogging, our first ever ‘virtual’ program. The idea is we are going to blog every day. While blogging, we’ll be learning about connecting with other bloggers, marketing our blogs, and...Editorial Calendar Organizes Your Posts… And Brain
“You must be online all the time.” We like it when it seems that way. It’s kind of like a magic trick. Last I checked, no one pays me to just sit around online and be cool all day. I’m not a Kardashian (but if one of you wants to pay me $10,000...Marketing Monday: Working With Creative People
Every Monday, I profile a business, person, or website doing neat things online. I thought I’d take a little break from the usual format and talk about something I see a lot: business owners working with the creative people they hire: webdesigners, writers, graphic artists, internet marketers, etc.
Admittedly, I’m somewhere in between. I do creative services for people but I feel like I also do a lot of organization of creative people to keep things moving forward too. Here’s what I’ve learned over the last couple years:
1. You might not know exactly what you need but be as specific as you can with what you do know. There is a reason you’re hiring someone to create a logo, a website, a painting, or anything really: You don’t know much about it or you don’t have the time/interest to do it yourself if you do. Creative people understand this.
That said, to get the best quote possible, be up front with what you do know: budgets, other players on the project, and deadlines are all helpful. It’ll keep the person from doing something embarrassing like bring up the name of a rival company or time wasting, like generating a quote for a project four times your actual budget.