online donation form

Marketing Monday: Seal Cove Auto Museum

You might assume that an auto museum with over 50 collections (rotating and permanent) tucked away in Seal Cove would easily slip into stagnancy when it comes to marketing and self-promotion. Seal Cove Auto Museum proves this assumption wrong- in fact, they go above and beyond the marketing call of duty. Not only do they offer year-round events for “children of all ages,” they know how to get the word out, which helps when you throw a good party. They also keep their website and social media up-to-date and user friendly.

Event Marketing with a Turbo Boost. When it comes to marketing an event online, there are several bases to cover. The first, most logical place is your own website. They also utilize Chamber membership to share their event on community calendars, and use their social media (Twitter and Facebook) to market.

In addition to marketing the events, they do an excellent job of taking photos during the event to share on social media later on. People love seeing pictures of other people, so sharing photos of an event has a way of encouraging on-the-fencers to attend your next event (personally, this is what pushes me).

Their video section of Facebook has a healthy library as well, yet another medium to share the work that they’re doing. The video below is a promo for the Centennial inspired Auto Wars exhibit this summer. In writing this post, I actually learned that back in the beginning of the 1900s when cars came around, people almost banned them from the island. Now, in 2016, it’s pretty hard to imagine this being the case.

Fun for the whole family. It’s one thing to market an event well, and entirely another thing to host an event that is actually fun. Seal Cove Auto Museum is accessible for all ages, and hosts events for children and adults alike. Lego Day at the Museum encourages kids to come in and play with the museum’s Legos while checking out the exhibits (this is marketed to “kids of all ages,” by the way). There’s also the annual Speakeasy, which is a highly popular event in the community that allows adults to play dress up and pretend they’re in the Roaring Twenties (swing band included). We’ve heard from their executive director they have had an opportunity to increase the size of the event but have decided to keep the event small and exclusive to create demand.



Online Donation Form. Having the ability to donate online directly from your website is huge (we’ve talked about it A LOT), and Seal Cove has theirs set up so you don’t have to navigate to a 3rd party site (like PayPal). When you click “Donate Online,” this is what shows up:

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As you can see, having this donation form built directly on the website itself offers a few advantages. The first is user-friendliness- they can stay right on your website. Second, you have more control. This form matches the rest of the website in terms of color and fonts- something you don’t necessarily get with a 3rd party site. You might not be able to add in the options of making contributions in honor/memory of another person, or specify the program to benefit from your contribution. If people want to give you money, why not make it easy for them?

Seal Cove Auto Museum is a pretty amazing example of a local non-profit that doesn’t rest on it’s laurels in marketing. They’re an auto museum, so it’d be easy to let their exhibits take the wheel and just coast on that (pardon my terrible puns). However, they’ve done amazing work with their online presence, both on social media and their own website. Kudos, Seal Cove Auto Museum!

 

Donation Form PSA: Part 2 of Many

This series was inspired by Quarter Life Poetry and my fascination with Microsoft Paint. There are all kinds of excuses why people aren’t making online donations and, as the appeals letters, commercials, and annual asks roll in during the most generous time of the year, we like to think of this series as your public service announcement to get your cause (or your favorite non-profit) a donation form on your own website. More information here! 

Part Two: People already feel good about making donations to nonprofits and causes they care about…but what if it was a gift that kept on giving? When you give the option to donate via credit card, you’re offering that much more incentive for people to donate to your nonprofit. When marketing to conscious consumers, it may be helpful to keep other motivators in mind, like credit card points and airline miles your donors get from giving. Now that is a win-win!

Stay tuned next week for another reason you need to take the hassle out of donations with an online form.

 

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Related post: Donation Form PSA: Part 1 of Many

Tech Thursday: Why You Should Have an Online Donation Form

Some statistics:

In 2013, 33.6% of all donations to charities occurred in the last 3 months of the year. In 2012, $24 billion in donations happened online.

Does your business have an online donation form? With the season of giving just around the corner, make it easier for your donors to give back. More people (especially millennials) are likely to give back online, plus, having this form directly on your website makes it more likely that they will follow through (rather than get annoyed by PayPal).

If you don’t already have an online donation form, but want to get one set up on your website, we can help! Start getting your donations here.