Tech Thursday: Thoughts on Trolling

Tech Thursday: Thoughts on Trolling

This week, we discuss some ideas about people who troll (that is, attack others online…not the other kind). While we don’t get many online haters (let’s face it, we’re a small-scale operation in Maine), we still see negativity online aimed at...

Marketing Monday: My Smile Bites!

Every Monday, I profile some cool promotional idea I run across and why I think it’s effective. Have a cool marketing idea your company is putting in place? Contact me, I might write about it!

When I think of 1-800-DENTIST, I think of happy but generic looking people on the phone helping me find a dentist. Not exactly something new.

I was contacted by Jill, one of their marketing folks, about the video contest they are holding which I do find interesting.

The basic idea is that contestants upload a 1-2 minute video talking about why they need a smile makeover. The winner gets up to a $30,000 smile makeover. You may remember that Office Depot had a similar upload your video to win contest for small businesses called ‘Survival of the Smartest’ that ran this summer.

Here’s why I think the campaign is interesting:

Our first in-person workshop in 2+ years is happening September 24!