mobile web

Creating a Video Series on Social Media

Producing video on social media has been getting easier and more popular, over the past few years. We’ve talked about how short videos are a great way to market for businesses and nonprofits, but another trend that I’ve noticed lately is how “shows” are becoming more popular on social media, too. (I mean, we were fairly on trend with Tech Thursday).

These aren’t quite the same caliber as a good Netflix binge, but it’s still interesting to see the ideas people and brands are coming up with. One recent example I can think of is Kristen Bell’s Momsplaining, which she does through Ellen DeGeneres’ YouTube Channel. Each episode is only between 4-7 minutes long, they’re produced but not with a set the way Law & Order is.

These video series aren’t just on Youtube. On Facebook, there are “shows” like Charlene’s World, which share fairly hilarious videos of a young girl and different personalities she’s invented including Bossy Boss Lady, Classy Jen, and Blaze.

Betches just started a new web series called “Please Advise with Aleen,” which is a guide to corporate life for 20-somethings. They also have other videos that live on their website but get shared on their social media channels.



It seems like from established celebrities and brands to “Joe Schmoe down the road,” the preferred new way to share not just one video but a series of videos is through social media. The fact that Kristen Bell & Ellen are sharing Momsplaining on YouTube instead of trying to make it a full t.v. show might signal that they’re trying to meet their audience where they are- on social media.

In terms of social media that supports very short term video content, this article, which talks about experiments creating a Snapchat-only show and an Instagram show (back when Instagram only supported 15 second videos). Since the article is from 2016, I’m guessing the Snapchat attempt at a series wasn’t very successful (Instagram has since extended it’s video length allowance to 60 seconds). A lot of celebrities will post Snapchat stories, but it doesn’t seem like the “Snapchat series” has made a comeback just yet.

Of course sometimes a web series will eventually air on t.v., like Derek Waters’ Drunk History, but for now, it seems like video series are sticking to social media for the time being.

So when you have some things to say but can’t fit it in one video, consider doing a series on social media. You may be surprised at how large the audience is there… and how many other people are making series too.



Google’s Algorithms as the Cast of “Mean Girls”

Google_Mean_Girls

You may have heard- Google is updating its algorithm at the end of the month (April 21, to be specific) to rank mobile friendly sites higher in search results. This was always vaguely the case, but no one could definitively figure out the amount of weight it carried. Which made me think, Google is the most popular girl in school who we all wait on to decree what’s important and what isn’t. We’ve been saying mobile friendly is cool for years now (hence the switch to responsive design only a couple years ago), but now that Google has declared that it’s definitely “in,” everyone is going to scramble to make sure their websites are compatible. Perhaps due to the excitement of using the stand desk all most of the day and Anchorspace opening to the public tomorrow, my brain decided that Google operates in very much the same way as Regina George. The rest of the Plastics are the algorithms that she has decided (in the past or present) are important. Get ready, because we’re about to crack open the internet’s Burn Book (well…sort of).

Google as Regina George. Like Regina, Google decides who comes and who goes, what’s in and what’s out, and we all clamor to meet it’s expectations. Ponytails once a week and pink on Wednesdays are the current expectations, but that could change at any moment. Below is a comprehensive infographic from Hubspot that details all of Google’s algorithm changes since 2003.

infographic google algorithm changes keyword seo

 

As you can see, there have been several updates to the algorithm every year, most go by without us noticing. Panda in 2011 and Penguin are considered the two largest updates based on the number of sites affected. Keep in mind that although your current method is doing well, this guarantees nothing about your site’s future performance. Regina can always change her mind and throw you under the bus.



Authorship as Gretchen Weiners. Google Authorship was declared dead in August ’14. As this article so eloquently says, “Google [Regina] has repeatedly demonstrated that nothing it creates is sacred or immortal.” Meaning, just because Gretchen/Authorship is “SUCH a good friend,” Regina/Google may still decide there are bigger fish to serve as your right hand man and then fry.

For those who implemented authorship on their website and gave it a lot of time and effort, the decision to pull authorship was a pretty big bummer. There were blog posts detailing the importance of integrating authorship, complete with how-to instructions for various software, so of course people thought “Hey, I should probably do this.” Remember the girl who bought  army pants and flip flops because she saw Regina George wearing army pants and flip flops? Don’t get me wrong, it’s fine to cater to Google’s rules, but don’t get caught in the web of having all your eggs in one basket. As the chart above demonstrates, the things that Google considers important are a shifting territory, and you have to be prepared to make changes when the time inevitably comes. In other words, don’t rest on your website laurels. The rules, much like Gretchen Weiners’ popularity, are fleeting.

Sorry Gretchen.

Sorry Gretchen.

Mobile Friendly as Cady Heron. Mobile Friendly sites have been around for a bit now, and are a huge determining factor in the amount of time visitors will spend on your site (more statistics on mobile users in this blog post). Yet, some people weren’t entirely sure if having a mobile friendly site was “worth it” until Regina/Google decided “Cady/Mobile Friendly is IN.” Once Google officially pronounced mobile friendly as relevant, even those who had formerly been on the fence were buzzing about how cool and necessary mobile visitors are for websites.

Creating a mobile-friendly site will only become more important, so if you’re not already on the bandwagon, you’ll want to hop on soon.

Loyal friends are always good to have around. Or at least, people to help you with navigation.

Loyal friends are always good to have around. Or at least, people to help you with navigation.

 SEO as Karen. Obsessing over search engine optimization is about as rewarding as trying to teach Karen algebra. The theory of keyword stuffing to increase search engine rankings is pretty outdated (I mean, it was a good idea in the 90’s, but so were scrunchies and mom jeans). This quote from the aforementioned Hubspot article perfectly articulates the early life of SEO: “Ranking high in search results could be accomplished by essentially using a simple, two step procedure: Step 1, stuff your keyword phrase into your page/website as many times as possible. Step 2, get as many gosh darn inbound links as you possibly could.” In the Plastics, simplicity comes in the form of Karen, who doesn’t fully understand carbs or weather.

Keyword stuffing as a method of increasing search engine results for your website is old school (and not in a good way). But, if you’re really interested in keywords, consider instead using something like Google AdWords. Our friend Colin at Root Deeper Marketing is an AdWords guru, if you want to learn more about this type of service.



Facebook as Aaron Samuels. Google and Facebook have an on again/off again courtship. There are rumors that  having a Facebook account associated with your website increases your ranking in Google, but no one knows how serious this relationship is (and let’s face it, they’re probably both seeing other people). According to Matt Cutts of the Google webspam team, Facebook and Twitter do not necessarily factor into Google’s algorithm. In other words, Google is able to retrieve certain content on your Facebook or Twitter page, but it can’t sort out the number of page likes or posts. Being popular on Facebook does not mean being popular in Google search results.

All other search engines as Regina’s Mom. (This is purely for my own entertainment). Regina’s Mom is a lot like Bing or Yahoo. Sure, they’ve been around longer, but we all know who really runs the show.

BingYahooCoolMom

The internet, like high school, is tricky to navigate, unless you have the right information and the basic understanding that nothing is set in stone. Stay in the loop with internet related news (or, have someone in your circle keeping you up-to-date with this information), and you’ll do just fine. Also, I hope you enjoyed this comparison as much as I enjoyed writing it.



Early to rise makes you technically wise

7:30 am, Wednesday April 25. You were probably still in your PJs enjoying your morning coffee while 30 MDI business owners were filling their bellies with eggs and their heads with knowledge at the mini-tech boot camp sponsored by the Bar Harbor Chamber of Commerce. David Charron of Comp-u-sult and Nicole Ouellette of Breaking Even Communications were on hand to give a lively and informative discussion on what you need to know to keep your business current with computer applications and online marketing presence.
David started with key points on how to manage your data and your computer. Wondering what the Cloud is? David explained that the Cloud is just the internet – and it is actually safer and more economical to have your data backed up online with a third party company such as Mozy or Carbonite. The sites are encrypted for protection, and your data is safely stored offsite.

Also discussed was the importance of strong passwords. “Everyone knows about using 3s instead of Es, you need to be more stealthy now.” David recommend using pneumonic that only you will know. “my dog barnaby jones like ice cream cones”  would translate to MDBJLICC.

David talked briefly about how all those pesky software update reminders you get, are actually software companies trying to protect you from malware. Software manufacturers and hackers are constantly leap frogging each other with updates, and if you have the latest software, you computer is the most secure. As well as updating your software, David talked about the importance of maintaining a clean computer – defragging, emptying the garbage, and scanning for viruses will make your computer happier and faster.

Both Nicole and David then discussed ways to manage your files and information in a way that you and your co-workers have easy access to information. Google Apps is an easy, free, software bundle – available on any web browser, that you can share and co-author documents, spreadsheets, calendars, and more. Google Drive is now combining the features of Google Apps and File Share servers like dropbox: for more details, this is an excellent article: http://www.mercurynews.com/larry-magid/ci_20488331/magid-taking-google-drive-spin

After this discussion of computer and data sources, Nicole stepped up to talk about how to reach customers who are savvy to the internet, and interest them in your business. Traditionally business spend big dollars advertising on television and print media, but with the internet you can reach more of your target audience, and for less money.

Nicole talked about the importance of having a mobile section of your website. People over 50 are the highest growing market for smartphones, and 50% of American adults have already have one. In an area like Mount Desert Island – which largely depends on tourist dollars – making your website accessible to potential customers who are traveling and depending on their smartphones, is certainly going to help your business.

Facebook as a marketing tool was discussed at length. As Nicole pointed out – your website is a static location that depends on people taking the initiative to visit it. A Facebook page allows your business to interact with people on a daily or weekly basis, depending on how often you post updates. Nicole recommends no more than 3 posts a week for business since more information could overwhelm fans.

She also explained the difference between a personal Facebook profile and a business page. Facebook business pages offer a great opportunity for you to access data about your customers  such as age, location, and common interests. A Facebook page also offers your business another opportunity to show up in a google search. Win win win.

Nicole then talked about the new Facebook Timeline, and gave a quick tour of what it has to offer including designing the cover image (the large scale photo on the top); customizing the display of applications installed on the Facebook page; creating milestones that illustrate the history of your company, and being able to ‘pin’ important news to the top of your page and have it remain for up to a week.

She then spoke about some new social media kids on the block, Fiverr, Pinterest, Kickstarter, and Google+. She pointed out that right now Google and Facebook are the A game, but things change very quickly and it’s important to keep up with the ever-changing world of online networking.

To close the meeting, a brand new Kindle Fire was raffled off, and awarded to Sheila Ward from the Inn at Bay Ledge.

By 9 am everyone was happily sipping coffee and congratulating themselves on how smart they were for learning how to use technology more effectively in their business and personal lives.

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This Week In Business: Hometown Holidays Edition

Happy Holidays! This is always a fun time of year where books are closing, final bills are going out, and businesses (and individuals come to think of it) are otherwise getting ready to begin again with a clean slate.
Here’s what’s been going on the last two weeks:
I am starting to draw a salary on January 1.
Since the official full time start of my business in May up until this moment, I have been living entirely on savings and income from my part time jobs (the inn this summer and very sporadic French tutoring in the present). I’ve been putting all business money into a business account (DBA) and using this account only on occasion to buy things for my business like web hosting or a new printer.

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