meme

Marketing Monday: Pregnant Chicken

There’s nothing quite as unifying as humor when it comes to shared experience. Last year, when I was pregnant and dutifully reading pretty much everything I could to prepare for the new baby (little did I know, all that reading doesn’t necessarily prepare you for reality, but at the time it made me feel like I was accomplishing something). Along the way, I found a LOT of blogs that were helpful, but probably the number one find in terms of both helpfulness and hilarity was Pregnant Chicken.

Pregnant Chicken has multiple contributing writers, but there’s definitely a uniform “style” of writing that’s equal parts funny and helpful. For instance, they have a collection of articles on “Scary Stuff” that you may encounter while pregnant or while your baby is still young. Being able to access a sense of humor while still being serious/acknowledging the scariness isn’t easy, but the writers of Pregnant Chicken are able to navigate this balance (and add a bit of levity to things that are typically tough to talk about).

Other articles you may encounter on their blog include “20 One Handed Snack Ideas” and, one of my favorites, “10 Things Never to Say to a Pregnant Woman.” In other words, topics vary from real life tips to just for fun. Another classic is the “No Really, How Big is Your Baby?” Growth Chart, using such comparisons as “Regretful Smurf” and “Chicken Nugget.”

10 Things to Never Say to a Pregnant Woman

They also have different giveaways throughout the year, typically the entrance “fee” is your email address, and for “extra” entries, you have to do things like share the giveaway on Facebook, tagging three people on the giveaway on Instagram, and other things that grow either their followers or the followers of the giveaway affiliates.

What really got me hooked on Pregnant Chicken was their social media presence, namely Facebook and Instagram. In other words…it was the memes.

As I mentioned in a post this fall about the loneliness of life with a newborn baby, it feels nice to know that other people are going through/have gone through the same thing you’re going through (it’s also a bit of a sanity check). It was a bit of a relief to see memes that were so relatable, and funny/self-deprecating- it made me think, “Okay, maybe I’m not totally terrible at this after all.” Topics include all things parenting: sleep deprivation, tantrums, phoning in household chores, diaper blowouts-the less glamorous side of things (because we love our babies, but it’s okay to have a laugh or two at the expense of a child…or yourself).

Any business can benefit with the mindset of having a sense of humor and not being afraid to say what everyone is thinking…. then again, we may be a little biased about that.

Fun Friday: Memes

If you’ve been on the internet for any length of time, you’ve probably experienced a meme. And if you have no idea what I’m talking about, read on!

What is a meme? 

1) An element of a culture or behavior that may be passed from one individual to another by nongenetic means, esp. imitation.
2) An image, video, etc. that is passed electronically from one Internet user to another.

Basically it is when something is taken in reused in other ways.

What are some examples of memes I might be familiar with?

An example of a popular internet meme is ‘Grumpy Cat’. She (thanks to Sarah A. for the gender correction!) is an annoyed looking cat who says grumpy things:

You wouldn't see all these images at once, you'd probably see them one at a time... but this just gives you the idea that one image can be remixed for multiple meanings.

You wouldn’t see all these images at once, you’d probably see them one at a time… but this just gives you the idea that one image can be remixed for multiple meanings.

Some memes are like Grumpy Cat: the same image with different text written on top. Other ones  like this include ‘overly attached girlfriend’ and ‘success kid’. People come up with their own fun captions using similar fonts and become part of a larger creative effort.

Sometimes, instead of the same image being used, it’s similar text being used with different images. A good example of this is ‘Call Me Maybe’. (Note we did a marketing series related to this this summer: http://breakingeveninc.com/tag/call-me-maybe/)

The refrain 'Hey I just met you, and this is crazy, but here's my number, so call me maybe.' is slightly changed and reworked with multiple images and ideas.

The refrain from the pop song ‘Hey I just met you, and this is crazy, but here’s my number, so call me maybe.’ is slightly changed and reworked with multiple images and ideas.

As you can see, memes can be simple or complex. And once you are on the lookout, you’ll start noticing them everywhere.

No matter what, a meme is kind of like being a part of an internet joke, whether you make one of your own or share one that someone else created.

Are memes just limited to images?

No, people also have fun creating animated gifs and videos related to a meme. Here’s some videos that are inspired copies of Gangnam Style:

Gangnam Style inspired videos, which likely have similar crazy dance moves.

Gangnam Style inspired videos, which likely have similar crazy dance moves.

 I think I found a meme but I’m not sure. How can I find out?

Go to Knowyourmeme.com and type in a key word. For example, I typed in ‘baby’ and found Success Kid, since I forgot what that one was called.

Memes are a fun part of the internet. And now you know how to spot them!

Which one is your favorite?

Meme Week: Email Maybe

The last post of Meme Week. Could it be? This one is about email marketing and is possibly the nerdiest one yet. Pass it on if you like it! Next week, back to normal website/marketing stuff, but it’s been a fun week so thanks to everyone who has participated in our first ever meme participation. We may have to do it again!



Hey I just read you, and this is crazy, your email's not CAN-SPAM compliant so fix that maybe.

Meme Week: Google Maybe

Meme week continues and while earlier this week we did social media stuff, we’re branching out a bit with this next couple of posts. If you like what you see, share it on the interwebs. We appreciate it!

Hey I just Googled you, and this is crazy, you aren't on page one, update your website maybe.

Meme Week: Pinterest Maybe

Hey I tried to pin you, and this is crazy, that website has no images, so upload one maybe.

Meme Week: Twitter Maybe

Our week of useful tips via popular meme continues. If you like, pass it along!

Hey I just followed you, and this is crazy, your links are too long, use bit.ly maybe.

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