marketing

Tech Thursday: Using Pictures to Market Your Business

True Story: a picture is worth a thousand words. With all the technology out there these days, taking pictures is easier than ever. But how can you use them to market your business?

In this video, we share a few things you can take pictures of to increase engagement on your business’s social media platforms. Enjoy!

 

 

Tech Thursday: How to Get More E-mail Subscribers

How do you get more email subscribers without spending lots of money on a list or stooping to the level of spammer? Here are a few ideas (some of them obvious but hey, we all need to be reminded of obvious)! Next week, Kassie steps from behind the editing to star with me in a video, stay tuned!

Instagram And Your Business

Did you know people can ‘tag’ your business on Instagram and upload pictures about it?

Don’t worry, people, that’s what I’m here for.

Now if you want to use Instagram for your business, here’s a quick guide for creating an account (with screenshots) someone else wrote.

But if you’re sitting there thinking ‘How can I see what people are posting about my business?’ that’s what I’m going to tackle here.

First of all, you need 1) a smartphone and 2) an Instagram account.

Sorry, you just do.

Now let’s assume you have both these things. The easiest way for me to see  my business stuff is to take a photo and upload it tagging my business. (There might be other ways to do this, this is just my way):

1) Take a photo:

takeiphonepictureinstagram

1a) You can pick a filter/crop it a bit:

applyfilterinstagram

2) Add some information in the caption (I tagged Derrick, my man friend, in this case since he transplanted this for me.)

instagramshareimagelocation

3) Click ‘Name this location’ and add yours. (Aside: Instagram pulls in map data from a bunch of different sources like TomTom and Yelp so if you aren’t coming up, get your business datamapped!)

instagramlocationpicked

4) Click ‘Share’ on the bottom.

Once your listing is uploaded, you can click on the writing in blue…

taggedlocationininstagramfeed

And see who else has uploaded photos.

Since my business is tiny, I took screenshots of another business (in this case Side Street Cafe) to let you see some cool stuff:

instagramsidestreet

So don’t assume because you don’t use Instagram that people who come to your business aren’t. (Classic mistake to think everyone is like you… and one I make almost daily.)

Tech Thursday: What Social Media Sites Should I Be Using?

As a business, it’s becoming increasingly crucial to put yourself out there on social media accounts.There are hundreds of social networks… how do you know which one you should spend time on? Basically, be where your customer is!

Tech Thursday: Doing More With Images On Social Media

We all know images are great for websites like Facebook and Pinterest, but are you using them in the best way possible?

Here are a few tips that will allow you to spend five extra minutes and get much better results from your marketing efforts!

If I Want To Speak More, Time To Practice…

Me talking about the Facebook with a phantom Diet Coke that seemed to appear on my podium despite the fact I don't drink it.

Me talking about the Facebook with a phantom Diet Coke that seemed to appear on my podium despite the fact I don’t drink it.

Part of this year which is making it really different from previous ones is that, now that I have a functional, profitable business, I now have the luxury… and responsibility… to steer this ship even more intentionally than I have been. And this means taking the time to ask some basic questions:

What do I WANT to be doing more? Where do I see myself in the next five years?
(These become much easier questions to ask after you have passed through the ‘desperate’ years of asking for work and taking for whatever you could get so you can pay the rent.) 

I have decided that, in 2014 and beyond, I want to do more speaking gigs. I enjoy them, people seem to enjoy coming to them, and it is something that can actually make money.

What I realized in looking at my site is this desire doesn’t seem very strong. Other than the ‘speaking’ slide in the slideshow, who would really know that I am a dynamic person who can make a three hour workshop seem like a few minutes? (An attendee’s words, not mine- felt like three hours to me. Three good hours but still three hours!) Who would know I was a ‘valuable professional development opportunity’?

No one. Because of this recent truth bomb I’ve figured out: no one is going to book me to speak for their group if they haven’t seen me speak.

The fact it took me this long to figure this out is sad.

Part of my ‘Year of Doing More Speaking’ is to put myself out there more, in the way of a weekly video.

I’ll post this short weekly video on my Youtube channel (feel free to enjoy my ‘dinner party’ and other music mixes there too), and also on social media channels. I haven’t decided where all the videos will go on the site yet and I am also toying around with an email list just for people who want to get the new videos.

I have some other goals too (personally and professionally) but this one I thought was an important one to mention that might interest you if you read and like this blog!

And if you have a question you want me to address in this video series, please send it in to me or leave a comment on this post.

While the idea of editing a seemingly rounder version of myself weekly for the next year doesn’t excite me, I hope me putting myself out there brings more speaking gigs into my life. Because until people can virtually meet me, they are not going to let me meet 100 of their conference attendants in real life. If I sound like I’m doing this mainly because it’s good for me, I am. But I am hoping it turns out that I’m going to enjoy this more than I thought.

Here I go…

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