Marketing Monday: Betsy Thompson On Flickr
I got on Flickr about a year ago and didn’t think a lot about it. I upload pictures there of my mini-adventures. I used to put them on Facebook but I figure this way, I can just connect them to my Facebook account and people like my mom can see them without...Marketing Monday: Nervous Nellies
Every Monday is a preview of a company, person, or website doing something cool in terms of marketing. Have an idea? Let me know! I met Anne Beerits at Nervous Nellies Jams and Jellies when she was one of my first real clients. She was so nice and fun to work with and...Marketing Monday: Tom’s Terrific Tattoos
Every Monday, Breaking Even looks at a person, company, or website doing something cool to promote itself online. Have an idea for a future Marketing Monday? Let Nicole know!
I recently went with a friend to Tom’s Terrific Tattoos, located in Ellsworth Maine. I’ve long seen the bumper stickers on people’s cars. I feel like I even heard about the place before moving to Downeast Maine, probably because the name is so memorable.
When one of my friends wanted me to go with her to get her tattoo, I jumped at the chance to finally see the inside of TTT’s.
Have a memorable name.
If you are thinking of naming a business or rebranding a part of your business, a memorable name can help people keep you in mind when they are ready to make a purchase.
Give away free stuff with your memorable business name on it.
I noticed on the counter, Tom had bumper stickers and business cards with the business name on it. Also, he give my friend a ‘goodie bag’ which included one of the bumper stickers as well as care supplies for the tattoo.
Have a website with examples of your work.
Tom has a fairly basic website with examples of his work. If I was shopping for a tattoo place, I’d want one with a website, if only because I would feel a business with a website is more established. Is this important when I’m considering someone putting a needle into my body? Absolutely. Is it important to other people? I can’t say for sure but probably.