by Kassandra Strout | May 15, 2017 | Social Media
Instagram, like any good social media platform, has in the past 6 months-year added a few new features, which most businesses approach with caution at first. As businesses/people have gotten more comfortable with marketing on Instagram, I’ve noticed a few...
by Kassandra Strout | Mar 27, 2015 | Social Media
I have a confession. It’s actually not that big of a deal in the grand scheme of things, but here it goes: I’m careless when it comes to hashtag use (in my personal life, anyway). To be honest, I only use them when I’m in a goofy mood. Late one night...
by Nicole Ouellette | Dec 1, 2014 | Marketing Monday
Not matter how you feel about giving money, donating, tithing, or volunteering, I think we can all agree that it’s fun that online has their own version of Cyber Monday in the way of Giving Tuesday. Sure it’s a poke at the consumerism of the season and...
by Nicole Ouellette | Nov 18, 2014 | Marketing Monday
Domestic violence is a cause pretty close to my heart, for a mainly selfish reason. I (at one point) thought I was too smart, too straight-forward, too butt-kicking to be in an abusive relationship. It was years ago since it happened but I still remember the yelling,...
by Nicole Ouellette | Aug 4, 2014 | Marketing Monday
You may have noticed that recently, Coke has been putting peoples’ names on bottles. The campaign is called ‘Share a Coke’. Simple, like many great ideas before it. This is, of course, genius on a couple levels: 1) People are on the lookout for their...