Gift Cards: In Theory, Easy. In Practice…

Gift Cards: In Theory, Easy. In Practice…

I have a funny story to tell you. This May, my brother was having a tough time after his childhood pet passed away. He lives in Boston, and I wanted to send some sort of condolence his way. The new Mad Max had just started playing in theaters, so I found a movie...

Marketing Monday: Giving Tuesday 2014

Not matter how you feel about giving money, donating, tithing, or volunteering, I think we can all agree that it’s fun that online has their own version of Cyber Monday in the way of Giving Tuesday. Sure it’s a poke at the consumerism of the season and...

Marketing Monday: Haiti Earthquake Relief Efforts

Know of a company or individual marketing themselves well online? Let me know about it and they could be featured on Marketing Monday!

The human spirit is often most inspiring in the middle of terrible events. The earthquake in Haiti was certainly on everyone’s minds this past week. I was personally quite proud of the role that internet marketing and in particular social media played in not only raising awareness but fundraising around this tragedy. Here are a few ways that the internet moved efforts along:

Social media resulted in pressure to give.
I think we can all agree that sometimes, peer pressure can be good. In the case of the Haiti earthquake, on Friday afternoon, I felt like the only person on Twitter who hadn’t donated to the cause. And I felt guilty, which made me finally make my own donation.

In addition to regular media coverage, social media was able to bring up-to-date and user-generated information about the latest news in Haiti.

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