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Marketing Monday: Finn’s Irish Pub

Every Monday, the Breaking Even blog profiles a person, business, or organization doing cool things online. Have a nomination? Let me know about it!

My friend Paul set up a Facebook page for Finn’s Irish Pub, a restaurant in downtown Ellsworth. Since Paul owns the building (in his working life he is one of a food distributor for independent restaurants), he has a vested interest in making the restaurant work and decided to set up a Facebook page to help promote it.

With over 500 fans, Finn’s regularly updates their page, posts photos of their food, and let’s people know about local events.



What I really liked, however, was an interaction a couple weeks ago centering around the question: Should Finn’s make a separate kids’ menu?

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Marketing Monday: Maine Grind

Every Monday, we discuss a cool marketing idea happening online and off. If you have an idea, contact the BE Blog. You’ll get the credit, promise.

Note: The Maine Grind is a client of Breaking Even Communications.

The Maine Grind is a coffee shop in Ellsworth Maine that markets itself as ‘Ellsworth’s living room’. They are in a three story historic building (yes, I include the basement) on Main Street with lots of different kinds of spaces. They host a monthly poetry meeting, dance classes, workshops, craft sales, dances, parties, and all kinds of other events in the community. For the Grind, it can be a challenge to decide which events to publicize and how to publicize them to the right people when they have limited bulletin boards, newspaper space, and radio ad time.

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This Week In Business: The Open Minded Edition

Sometimes, I catch myself thinking in terms of black and white. I’m sure this comes from making my own decisions (most of the time rather quickly) as a business owner. “I don’t buy that.” or “I always do this.” The truth is, of course, a little less simple than that but it’s easy to convince yourself one way or the other when you are the only person there is to convince.
I’ve spent this week beginning to really work with other people as peers. And while this is a sign things are growing, it also means this is no longer all about me, and my snap judgements are no longer going to work. Here’s what I’ve been up to this week, besides realizing I’m not the center of my own universe:
The workshop organizing continued.
I apologize to those of you who are probably sick of hearing about Matt and my upcoming workshop. I keep telling myself that the first one is taking so much planning because, well, it’s the first one. We fielded questions over email (and put them in an FAQ on the website, work once use twice I say!); got a few more registrants; and put up a website at www.onedayworkshop.net. I also created and sent out a press release and Matt made a Facebook page for the event.
Since three people have registered and a few more have said they’ll come, I think we might actually have enough people to *gasp* break even!
I began life as a paid blog contributor at Almost Frugal.
When my friend Kelly posted that she was thinking of selling her blog, I sent my condolences. Thinking about ending a blog seems (at least a bit) like ending a long term relationship. It takes more time than you’d expect and you care way more about it than you’ll publicly admit as your ego gets pretty tied in. (Full disclosure: I won’t even date a guy who doesn’t read my blog.) And while I haven’t dated Kelly (she’s married and in France), I have been reading Almost Frugal since the very beginning so I was a bit sad about the end of an era.
A few days later, I got an email from her.

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This Week In Business: The Educational Edition

This week was busy at Breaking Even Communications but since I was waiting on a few different stages of some ongoing projects, I found myself with a little time for some professional development then usual. That’s right, I schooled myself!
Here’s what happened:
I attended a webinar, and actually paid attention.
Most of the time, I am quite the slacker webinar attendee. I am usually filing papers or making lunch while I listen to a presentation. When I listened to a webinar sponsored by Verizon and given by John Jantsch of Duct Tape Marketing. I made myself get out my notebook and actively listen for the next 45 minutes.
You know, paying attention really does help you get more out of things! Being a good student paid off in some new ideas for improving my product. Partnerships with complementary organizations and video testimonials anyone?
Wish you had sat in on the fun? All of the Verizon sponsored webinars are achived here. And it looks like there are a few good ones for me to go back and listen to later.
I got a couple iBooks from a school sale for a song.
Those of you who live outside the state of Maine may not be familiar with the fact that Maine has a laptop program, which gives students 6th grade and older access to their own laptop. Beginning in grade 7 or 8, students can take it home after signing a sort of “I will be responsible and so will my parent/guardian” agreement. Every few years, the schools replace the machines, which are all Apple iBooks. To make a bit of cash (but probably more accurately, save themselves from disposal fees), the schools sell them off on the cheap, in my local case $25 a pop.

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