by Kassandra Strout | Nov 21, 2017 | Email Marketing
The other day I was checking out the stats from one of our client’s email newsletters (who does not use Mailchimp or Constant Contact but instead iContact). I noticed an interesting statistic that I hadn’t seen before, and thought “Now THERE’S...
by Nicole Ouellette | Apr 10, 2017 | This Week In Business
Sometimes, I think the universe assigns me these blog topics on purpose. I run two businesses, have a few personal projects, and some social correspondence which means I check about ten different email addresses from one interface. This can get a little overwhelming....
by Nicole Ouellette | Sep 30, 2016 | This Week In Business
When we think of an “event,” most of us forget that they don’t have to be a one time thing. This is especially true if you’ve had the foresight to record them. For instance…webinars! Not only can you host a webinar live but you can offer...
by Nicole Ouellette | Jul 22, 2016 | Email Marketing
The A/B testing theme continues! So far, we’ve talked about A/B testing in a very general way. Then, we specifically discussed A/B testing related to websites where I listed at least twenty specific (i.e. annoyingly small) things you could test. Then, we talked...
by Kassandra Strout | Jul 18, 2016 | Email Marketing
…I can’t help myself when it comes to a Monty Python reference. Over the past month, there’s been some interesting stuff going by about email deliverability. We’ve even noticed perfectly harmless emails have been going into our Spam folders:...