Why You Only Need 300 Fans

Why You Only Need 300 Fans

I’ve been working with small businesses for over six years now, from the ‘ we haven’t even opened yet’ stage to running for multiple generations. And I’ve noticed a bit of a pattern. Once we reach about the 300 fan mark on some social media platform (usually...

Conducting Your Own Annual Review

(I was going to call this a ‘self audit’ but the word ‘audit’ seems to make people nervous and think of taxes!) I think I can safely say all of us what to have the best life possible. But what we are all liable to do is coast, phone it in, or...
The State Of The Mobile User

The State Of The Mobile User

People like us are always telling people to think of the mobile user. I know it seems like we are making up just how important this group of people are and it’s easy to assume that it’s only young people using their phones. This, my friends, is the state...
American Idol Syndrome

American Idol Syndrome

At WordCamp last month, one of the seminars I attended was called “5 Secrets of Tech Marketing” (as it was pointed out in the introduction, this seminar wasn’t “THE 5 Secrets,” just “5 Secrets”). The final point of the...