by Kassandra Strout | Jan 2, 2017 | Marketing Monday
After looking into the Whole 30 a couple years ago, I started paying more attention to labels. They say that ignorance is bliss, and that’s definitely true for me once I started tuning in. For me, the absolute worst thing was reading the labels...
by Kassandra Strout | Dec 19, 2016 | Marketing Monday
My working title for this post was “Marketing Monday: Selling the Holiday,” but realized that sounded cynical and Krampus-y, which is not what this post is about. I love the holidays, and I especially love TV during the holidays (it might be more of a...
by Kassandra Strout | Nov 18, 2016 | Blogging
Working for a small business that attracts some amazing clients, I’ve never run into a situation where I’m asked to carry out a task or promote something that I’m morally opposed to (and, I have the freedom to politely turn down such a project)....
by Nicole Ouellette | Jul 25, 2016 | Marketing Monday
I’ll be the first to say I thought I was too old and uncool to use Spotify. Also, seeing my friends who have their accounts connected to the service, having people know what I was listening to sort of freaked me out. Then, Spotify offered a $.99/month for three...
by Nicole Ouellette | May 2, 2016 | Marketing Monday
There are all these sayings out there that boil down to “When you seem like a threat, people aren’t going to like you.” Don’t believe me? Type ‘haters gonna hate’ into Pinterest and watch how many different ways this has been...