A/B Testing And Your Social Media

A/B Testing And Your Social Media

So when we traditionally think of A/B testing, we usually think of testing a variable while leaving the time period and audience the same. We test the homepage headline during a two week period in August, where half our website visitors see THIS HEADLINE and the...
Once Upon a Brand

Once Upon a Brand

One of my favorite parts of Mad Men was when they have their brainstorming sessions for a client. A group of people sit around trying to come up with an idea for a print ad, commercial, or tagline. Without being necessarily overt about it, they go through the...
Tech Thursday: Is it Advertising or Marketing?

Tech Thursday: Is it Advertising or Marketing?

Apparently this is a slippery slope. Nicole and Kassie tackle the question by discussing several scenarios: Scenario 1: You take out Facebook Ads for your business. Scenario 2: You put your event on your blog, in community calendars, send out a press release, and make...
Tech Thursday: Podcasts

Tech Thursday: Podcasts

This Tech Thursday, Nicole is solo and talking about podcasts: one of her addictions. How do people make money podcasting? How has podcast popularity changed in the last few years? What are some of Nicole’s favorites? It’s all in this video! (Here’s...