Using Lead Generation Ads For Idea Testing

Using Lead Generation Ads For Idea Testing

Facebook has a type of ad called a lead generation ad that I think it underappreciated. We just ran our own experiment with one and for $8, we got data and two new customer leads. We’ll go over what these ads are, who they can work well for, and how we ran our latest set.

Online Reviews: An Introduction

Online Reviews: An Introduction

Last year, I packed up my family and moved us to a new apartment, a process I liken to having a root canal, only with less sitting, fewer painkillers and far more cursing. I hired movers for the job, and was pretty impressed with their humor, chill attitude, and the...

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