What Happens Online, Stays Online…Forever.

What Happens Online, Stays Online…Forever.

You may have heard about the Snapchat scandal from last week: 23 year old CEO Evan Speigel’s, um, inappropriate, e-mails from his not-so-distant fraternity days came back to haunt him. Whether or not your opinion of him changed based on the content of the...

Paid Ads: The Juice Cleanse of Marketing

I came up what I thought was a good analogy for paid ads versus marketing. Paid ads are kind of like a juice cleanse. Juice cleanses (and paid ads) give you a boost. Maybe your weight loss has plateaued or  you’re feeling sluggish. Juicing for a few days can...

How To Not Be Catfished Online

A relatively recent reality obsession of mine has been the television show Catfish. The premise of the movie (and now spin off show) is that someone is in an internet- based relationship with someone they’ve never met… until they do. And it’s never...

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