by Kassandra Strout | Jun 6, 2014 | Tech
You may have heard about the Snapchat scandal from last week: 23 year old CEO Evan Speigel’s, um, inappropriate, e-mails from his not-so-distant fraternity days came back to haunt him. Whether or not your opinion of him changed based on the content of the...
by Nicole Ouellette | Mar 21, 2014 | Marketing Monday
I came up what I thought was a good analogy for paid ads versus marketing. Paid ads are kind of like a juice cleanse. Juice cleanses (and paid ads) give you a boost. Maybe your weight loss has plateaued or you’re feeling sluggish. Juicing for a few days can...
by Nicole Ouellette | Feb 21, 2014 | This Week In Business
Being in the ‘internet’ industry, I get a lot of questions about buying/selling stuff online. I thought I’d put together a little chart to help you figure out what site you should use to sell something: Website Description Examples Craigslist The...
by Nicole Ouellette | Aug 13, 2013 | Tech
A relatively recent reality obsession of mine has been the television show Catfish. The premise of the movie (and now spin off show) is that someone is in an internet- based relationship with someone they’ve never met… until they do. And it’s never...
by Nicole Ouellette | Aug 6, 2013 | Websites
So you’ve gone ahead an invested in the creation of an ecommerce website, a place where your customers can buy your products online. Good for you! What happens sometimes, with a lot of smaller stores especially, is you’ve built it but yet the people are...