Halloween and Social Media

Why are demons and ghosts always hanging out? Because demons are a ghoul’s best friend. 

Ghastly puns aside, Halloween might be the best holiday out there. Back in 2009, Americans spent nearly 6 billion dollars on Halloween related activities (costumes, candy, parties), and that number has since increased..  Plus, there’s almost no better holiday for social media sharing than Halloween. Here’s a few reasons why:

It’s not really offensive/religious.

Yes, there are some religious groups that don’t celebrate Halloween, but unlike the Christmas/Hanukkah/Kwanza debacle, people don’t get super offended by this holiday. There is not too much in the way of offensiveness that comes of little kids (and adults with kid enthusiasm) dressing up and having fun.  Plus, it’s not a real family or couple-y holiday, it can be enjoyed by everyone from your 5 year old cousin to your 50 year old uncle who lives in your grandmother’s basement. No one has to cook anything and no one has to get stuck next to that Debbie Downer of a relative. It really just boils down to the basics: eat, drink, and be scary.

It’s an excuse for women to dress a little scantily. 

Alright, let’s not beat around the bush here. Our society secretly (and in sometimes not so secretly) likes scantily clad women. And on this one day of the year, every woman can dress a little trashier than she normally would in the name of a costume.

Mean_Girls

Also dudes can dress like women without anyone batting an eye. I can’t think of better fodder on Instagram. #halloweenrules.

People are expecting, and executing, pranks.

Raise your hand if you’ve seen a pranky Youtube video? When do you think most of those get produced? Likely when there is a higher tolerance for weird things happening than normal (there’s a reason why we say “Trick or treat,” after all).

People have devised shenanigans that go beyond t.p.-ing their teacher’s house. This is a great example of a stunt that went viral last year:

These videos are great material for sharing on Facebook, Twitter, or wherever. If you’re scheming a clever prank of your own, just keep safety in mind.

There are lots of parties.

Nothing says ‘social media’ like throwing a party. Halloween parties are fun for kiddos and adults alike, and offer a chance for creativity to run rampant with games, costumes, decorations, and food/beverage selections. The hype begins with the invites and builds until the actual event. Everyone has a chance to share costume ideas, or keep it top secret until the party and blow everyone else’s mind. I have been invited to three Halloween parties on Facebook… definitely more than the amount of Fourth of July barbecues or New Year’s Eve parties I was invited to this past year.

If you’re planning on throwing a graveyard smash of your own, social media can be a great planning resource, and a way to get the word out to people. There are so many fun games, like Dizzy Mummy, so there’s no reason to make anyone bob for apples.

Costume ideas all over the place.

If you are game to make your own costume, Pinterest and blogs can show you everything from how to execute realistic fairy wings to 100 costume ideas that cost $5 or less. The DIY zombie makeup tutorials are also gruesome, in the best possible way.  For those who leave their costume creation until the last possible minute, there are plenty of 5 minute costume ideas. So, if you’re uninspired or a procrastinator, get on Pinterest, and you’re guaranteed to have a costume plan in no time. Which gives you more time for gathering candy, in the true spirit of the holiday.

Whether you decide to go solo, as a couple, or in a group, social networks can help generate some ideas. And then, there’s the added fun of sharing the finished product on Facebook or Instagram. One piece of advice (that I learned so you don’t have to): if you have to explain your costume, it probably isn’t very good.

 

We hope everyone has a fun and safe Halloween!

And we hope everyone gets better treats than Charlie Brown.

And we hope everyone gets better treats than Charlie Brown.

 

 

Nicole Ouellette
Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she's not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

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