I joined Etsy on May 1, 2008, so I just had my 9th anniversary! Etsy was a lot smaller back then, and the community aspect pulled me in. It still works as a community, just a much bigger one. There are forum discussions about every aspect of doing business on Etsy, with more experienced sellers helping out the new people, and I spent a lot of time there when I first started. It was a great way to get into online sales, and it felt like a whole lot of people really wanted me to succeed.
Do you sell your products anywhere else online or in real life?
I have a website, jenniferbooher.com. I’m on a couple of other sites that do their own printing, like Fine Art America and Artfully Walls, and I work with Alamy for licensing my landscape and travel photography. I tend to keep my fine art stuff on my own website and Etsy. My website and Etsy are my biggest source of online print sales.
How do you stand out in this marketplace?
I have a pretty distinctive niche – there are not that many people doing this kind of modern, minimalist, natural-history-and-ocean-them
What’s your advice for anyone considering selling their products on Etsy?
Read all of Etsy’s guidelines for newcomers about things like tagging and getting your work found. Spend some quality time in the Forums reading questions (to get an idea of what problems Etsy sellers run into) and the discussions (to see how other sellers solve those problems.) The Forums are an amazing resource! Depending on what you are selling, joining a team can be helpful, especially if you do craft fairs and can find a geographically-based team. The Etsy Maine Team is very active and in additions to their online discussions they also organize pop-ups and participate in fairs. I don’t do craft fairs anymore (my work doesn’t sell there) so I haven’t been very active with the team, but I think they’d be a great resource for a newcomer.
Tell us about your most interesting Etsy transaction (i.e. weird customer questions/requests, or a purchasing experience).
My very first photography sale was to a guy who wanted to glue my photos of sea urchins and crab shells onto a surfboard as a display. He wanted to know if the photo paper would warp under the wet polyurethane. I thought it very probable they would, but he bought them anyway.
(Just for fun) If you had $100 to spend anywhere on Etsy, what would you buy?
Oh no, hang on, crazy vintage eyeglasses from Collectable Spectacle.
My ‘favorites’ list is 13 pages long – clearly this could go on for a while…
Thanks again to Jennifer for answering our Etsy questions, and make sure you check out her website!