This series was inspired by Quarter Life Poetry and my fascination with Microsoft Paint. There are all kinds of excuses why people aren’t making online donations and, as the appeals letters, commercials, and annual asks roll in during the most generous time of the year, we like to think of this series as your public service announcement to get your cause (or your favorite non-profit) a donation form on your own website. More information here!
Part 5: When it comes to payment processing, Paypal gets the job done. But, it still causes some confusion when your website visitors are taken to a different website altogether in order to make a donation. While Paypal doesn’t require you to create an account to make payments, this isn’t always clear from the user’s perspective, and there are a couple different points you may lose money along the way. Point A is when users are sent to Paypal.com, away from your website that they know and trust. Point B is the confusion of Paypal.com, and whether or not you need to create an account to use it.
Don’t send your donors on a trip through Wonderland to make a donation- keep them on your website with the help of an online donation form!