Websites

New Website Launch: Roy, Beardsley, Williams, & Granger LLC

Roy, Beardsley, Williams, and Granger LLC is a local law firm with big personality. (Don’t take my word for it, check out their Facebook page!)

RBWG was looking for a contemporary and professional style that stood apart from the “stodgy lawyer” stereotype, that they could easily update when needed. Their old website offered a lot of information, but needed a face-lift and some function. Most of the content, such as the attorney bios, resources, and information about areas of practice, just needed to be transferred over to the new site. The face-lift would require some high resolution images, mobile-friendliness, and a new color scheme. For functionality, we wanted to add custom contact forms for all attorneys and simplify the navigation process.

Once you’ve seen one law firm website, you’ve seen them all. Although this is a bit of an exaggeration, after looking at some industry websites, we noticed similar elements and a similar overall look. RBWG has too much personality to use professionals with briefcases or scales of justice stock photos. Instead of going for the legal chic look, Leslie suggested showcasing the local area and found a local photographer for us to work with. Some clients for RBWG live out of state, but there’s a reason they’re drawn to Downeast Maine. And we were all about showcasing the unique beauty of the Ellsworth area without drawing on the Maine cliches we’re all used to.

An interesting challenge for the new design was the lack of a logo. A logo often acts as a design guideline, where the concepts for colors and fonts are born. It also directs the attention of those who visit the website (entire homepages are built around logos). With RBWG, we started from scratch in terms of color concepts and fonts. Leslie created a design concept that all the attorneys agreed upon. This is their new homepage:

rbwghome

The homepage is also used to organize the information listed in the menu in a more visual way. For instance, we used a widgetized footer to display all areas of practice (also accessible as a drop-down list through the main menu).

rbwgfooter

 

In terms of functionality, every business deserves a website that does a little bit of legwork for them. We created custom contact forms for each lawyer. This means that anytime you fill out the contact form on the RBWG website, it goes to the actual attorney. The intake and inquiry process of any business can be time-consuming, but with the help of these contact forms, the process will hopefully become more streamlined.

rbwgcontact

In addition to custom forms, individual attorneys now have their own pages (before, it was a pop-out window). In addition to a head shot and the bios from the old site (if you haven’t read them yet, add it to your to-do list, I promise it’s worth it), the page has a sidebar that displays areas of practice, education, and a link to their Martindale pages.

Example of an attorney sidebar

Example of an attorney sidebar

Roy, Beardsley, Williams and Granger was our first ever law firm website. We enjoyed working with this team and hope that they enjoy their new website!

Donation Form PSA: Part 6 of 6

This series was inspired by Quarter Life Poetry and my fascination with Microsoft Paint. There are all kinds of excuses why people aren’t making online donations and, as the appeals letters, commercials, and annual asks roll in during the most generous time of the year, we like to think of this series as your public service announcement to get your cause (or your favorite non-profit) a donation form on your own website. More information here! 

lostcheckbookrhyme

Part 6: 69% of people use their phones and other mobile devices for banking, including paying bills. Many times, these payments are recurring and automatic- an added layer of convenience. As a result, having a checkbook nearby has become unnecessary for most people. If you’re relying on donations via check, you might be leaving money on the table (especially from people who misplace their checkbooks or don’t know where they are in the first place). Getting a donation form up and running on your site is easy, and you’ll more than make your money back (just ask our friends at SFOA!).

 

Donation Form PSA: Part 5 of Many

 

Paypal_Rhyme

This series was inspired by Quarter Life Poetry and my fascination with Microsoft Paint. There are all kinds of excuses why people aren’t making online donations and, as the appeals letters, commercials, and annual asks roll in during the most generous time of the year, we like to think of this series as your public service announcement to get your cause (or your favorite non-profit) a donation form on your own website. More information here! 

Part 5: When it comes to payment processing, Paypal gets the job done. But, it still causes some confusion when your website visitors are taken to a different website altogether in order to make a donation. While Paypal doesn’t require you to create an account to make payments, this isn’t always clear from the user’s perspective, and there are a couple different points you may lose money along the way. Point A is when users are sent to Paypal.com, away from your website that they know and trust. Point B is the confusion of Paypal.com, and whether or not you need to create an account to use it.

Don’t send your donors on a trip through Wonderland to make a donation- keep them on your website with the help of an online donation form!

Tech Thursday: Final Hurrah

It’s not goodbye, it’s see you later. In our final Tech Thursday, we reflect on what it’s like to be watched by tens of people… and what we learned about ourselves in the process.

Keep your eyes out for next week’s email newsletter- we have a survey going out and want your feedback for our next Tech Thursday-esque endeavor! (Subscribe here if you haven’t already).

And, as promised, a link to the infamous OGP video that was the magnum opus of Tech Thursday!

Donation Form PSA: Part 4 of Many

donationPSA4

This series was inspired by Quarter Life Poetry and my fascination with Microsoft Paint. There are all kinds of excuses why people aren’t making online donations and, as the appeals letters, commercials, and annual asks roll in during the most generous time of the year, we like to think of this series as your public service announcement to get your cause (or your favorite non-profit) a donation form on your own website. More information here! 

Part Four: Giving people a way to donate to your nonprofit online is great- why not take it a step further and make sure your site is mobile friendly? When people are standing in line, sitting in the waiting room for the doctor, hanging out on their couch, or anywhere in between, it’s pretty safe to assume that they have their phone on hand. Donations made from mobile devices are on average 38% greater than from desktop computers. There’s something to be said for the convenience of making a donation while waiting to see if Glen is alive or dead…

As this post illustrates, you may be leaving money on the table when it comes to people (like me) having a spontaneous desire to make an online donation to a charity. By the time I get to a desktop, there’s a chance I have forgotten or spent the money elsewhere. Food for thought!

In case you missed them, check out posts one, two, and three!

Tech Thursday: Short and Sassy

How do you be clever in the short form? We discuss.



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