This Week In Business: Cyber Siren

I spent most of this week finishing a really big project. It’s always interesting how you can be in the middle of something big and wonder if you are ever going to finish. Then, when the due day comes, it somehow seems to come together. Here’s this week at Breaking Even Communications:

The MaineBiz article about me appeared…and I was a ‘cyber siren’!
John (my former boyfriend now friend who had written the initial press release) told me I should be ready for any angle the press wanted to use in the story. He told me I shouldn’t be above using my youth, good looks, being formerly in the newspaper industry, having a family who owns a small business, or other details about my life that the writer may want to expound on.

Free As A Business Model

There are whole groups of people who have embraced the idea of ‘free’…none more so than personal finance bloggers and their followers.

I subscribe to three blogs (Money Saving Mom, Northern Cheapskate, and Bargain Briana) if only for their tips on getting free stuff (iced mochas at McDonalds and free Redbox rental on Mondays, for examples!).

And anytime I put the word ‘free’ in a blog post, hits go way up. And I’m pretty sure that other bloggers have the same experience.

In the Boston Globe (June 28, 2009) was an interesting article called ‘The Future Of Free’. Chris Anderson, editor-in-chief of Wired magazine, recently wrote a book called “Free: The Future of a Radical Price”. The premise:

This Week In Business: A Clear Message

This week was a week of getting clearer, messagewise that is. As my first big work deadline looms next week, here’s what else has been going on:

I had a great lunch with someone who’s been where I’ve been and wants to help.

Last week, I had lunch with John Lawrence, the Executive Director of the Mount Desert Chamber of Commerce.

I met him at a Business After Hours with the Chamber and he asked me to let him know how he could help me out. Being the honest, straightforward person I am, I called him on it. And last Thursday, I did what I often do with people I know I want to get information from: I bought him lunch and picked his brain.

This Week In Business: Solidification Situation

If last week was the ebbing of work, this week was the flow back. I think enough back and forth and I will finally realize (and hopefully internalize!) that these changes are normal and worrying about them won’t help. Here was my week:

I finally generated the FAQ for this site.

In an effort to save time, I have created some answers to some frequently asked questions I get mostly over email. I seperated out the questions related to the blog, and those related to the business:

www.breakingeveninc.com/faq

I still feel there’s too much text (or maybe just not enough graphical elements?) but if you can think of any questions I forgot or have other ideas to make the FAQ more user friendly, let me know.

How I Get Clients

Craig at BudgetPulse left a thoughtful comment on my blog a couple weeks ago that I've been meaning to write about: "How do you go about reaching new clients and trying to pitch them for consulting help.  What specific activities do you do...

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