by Nicole Ouellette | Feb 4, 2013 | This Week In Business
“It seems like a lot of social media people give information for free.” one of my friends mentioned today. The implied question being, why is that? As people in the information business, we know it’s important to give some of our product for free in...
by Nicole Ouellette | Jan 31, 2013 | This Week In Business
‘It must be so nice to be in your pajamas all day.’ ‘You can do whatever you want- that’s so cool!’ People think a lot of things about working from home, like somehow those who do have some magical gig where they get paid to watch reality...
by Nicole Ouellette | Jan 23, 2013 | This Week In Business
No matter what kind of business your in, chances are you’ve had to host an event. Or will at some point. Most of us like the actual event more than the stuff leading up to it, myself included. After hosting at least 20 workshops, here are some high and low tech...
by Nicole Ouellette | Dec 17, 2012 | This Week In Business
Whether your target customer is a kid using their parents’ iPad or a senior citizen using their smartphone, there are significant numbers of the exact kind of person you want to find online. So how do you find them? To make this easier to think about,...
by Nicole Ouellette | Oct 10, 2012 | This Week In Business
I was recently invited by Breanna Bebb with Our Town Belfast to come take part in their ecommerce round table. A mix of business owners and website people would form a panel and talk about ecommerce. The event was organized by Breanna and Mike Hurley. What I liked was...
by Nicole Ouellette | Sep 26, 2012 | This Week In Business
As of three months ago, Breaking Even began warning people on our meeting booking page that we charge for consultation meetings. I expected a huge downturn in appointment booking off that page when we put this and other disclaimers on there, but it seems that...