by John Swinconeck | Nov 27, 2014 | This Week In Business
Got an exciting new product or service, and need to get the word out? Most small businesses have a limited advertising budget, but you can try for some free publicity through your local newspaper, newsletter, online news site, television and radio stations, etc....
by Nicole Ouellette | Nov 21, 2014 | This Week In Business
I’ve been working with small businesses for over six years now, from the ‘ we haven’t even opened yet’ stage to running for multiple generations. And I’ve noticed a bit of a pattern. Once we reach about the 300 fan mark on some social media platform (usually...
by Kassandra Strout | Aug 28, 2014 | This Week In Business
It’s Tech Thursday…in Cambridge! We’re reporting from WordCamp Boston 2014, and thought it would be fun to film while we’re here! Professional development is important in all industries, and conferences are a perfect example. They give you the...
by Kassandra Strout | Aug 19, 2014 | This Week In Business
Taglines have been around since the dawn of advertising. Brands seeking a way to stand out among competitors, to have their voices heard above all the others, have often utilized these simple yet effective marketing tools. The general goal for a tagline is to be...
by Kassandra Strout | Aug 7, 2014 | This Week In Business
Flooded e-mail inboxes seem to be the norm nowadays, and its incredibly stressful. How can you possibly respond to everyone and get them all the information they need? It may seem Herculean, but it doesn’t have to be! Enter e-mail templates, or, pre-written...
by Kassandra Strout | Jul 24, 2014 | This Week In Business
We all make mistakes, and sometimes they are tragically public. And on social media. There are infinite ways to handle making a mistake online, but we’ve narrowed down 3 strategies that you may find helpful (and, just waiting for it to go away isn’t one of...