by Nicole Ouellette | Feb 20, 2015 | This Week In Business
They say what you can measure, you can manage… and as someone who has at least has a passing interest in productivity, I know this means I need to measure how I’m spending my time. I know to some of my self employed friends, tracking time can feel an awful...
by Nicole Ouellette | Jan 6, 2015 | This Week In Business
I think many of us, in business or otherwise, are aware of the sales funnel. The idea is you have most of your customers on a lower pricing level and as people get increasingly invested, they move down the funnel. So there are less people at the ‘point’...
by Nicole Ouellette | Dec 30, 2014 | This Week In Business
As we hit the time of year when all of us are feeling like changing (at least a little). But I think whether we want to lose 20 pounds or send birthday cards by mail to all our friends and family, we can all agree that being more productive means we are more likely to...
by John Swinconeck | Dec 19, 2014 | This Week In Business
At this point, you’ve learned what a press release is, how they are structured, and the best ways to choose a corresponding image. Now, it’s finally ready to submit! Here’s what you need to know: How should I issue a press release to...
by John Swinconeck | Dec 12, 2014 | This Week In Business
So, we’ve gone over the nature of a press release and how to write one. Press Release Part 3 discusses how to add images that tie your words together. Every picture tells a story. Include an eye-catching photo that will draw attention to your press release when...
by John Swinconeck | Dec 5, 2014 | This Week In Business
Last week, I gave an overall explanation of press releases and their purposes. Part 2 breaks down the writing process and the different elements of a successful press release. Writing the press release Here’s a breakdown of the components of a standard press release:...
