Social Media

Meme Week: Twitter Maybe

Our week of useful tips via popular meme continues. If you like, pass it along!

Hey I just followed you, and this is crazy, your links are too long, use maybe.

Meme Week: Facebook Maybe

American and internet pop culture has embraced the ‘Call Me Maybe’ meme and so have we. Today it’s Facebook (and our only self promotional one, seriously.)

Call us maybe?
Hey I just Facebooked you, and this is crazy, your page has no cover image, so hire us maybe.

Meme Week: Foursquare Maybe

So American pop culture and the internet has embraced the Call Me Maybe song. And whenever I’m having a crappy kind of day, I totally watch this video parody of it with Corgis (because why wouldn’t it be?):

Googling ‘Call Me Maybe’ and checking out image results, you’ll find some fun stuff. Here’s a collection/some info about the meme:

We’ve jumped on this meme at Breaking Even and with Nicole copy/ideas and Alice artwork/ideas, we have a series of ‘Call Me Maybe’ inspired statements with accompanying cheesy pictures about internet marketing. All week. Yes you may have just died and gone to heaven. Or you more accurately you may chuckle for a few seconds.

First up, Foursquare. Let us know what you think! And if you like it, pin it, Facebook share it, tweet it, whatever! :^) Happy Monday!

Hey I just checked in, and this is crazy, your venue has no address, so claim it maybe.

Using Hashtags Online Starring Pinterest and Twitter

Chris Messina is believed to be the first user of the # (hashtag) on Twitter, using it to model his suggestion for indicating groups on Twitter.

Twitter describes hashtags as “themes” of tweets, as they link all other tweets containing that hashtag and are displayed in a live feed if you type “#……” into the search bar on Twitter.

This is a powerful tool, as millions of Twitter users around the world can see your tweets, even if they don’t follow you on Twitter, simply by searching for a hashtag. It allows a sort of deliberate or incidental connection between individuals who otherwise would never have encountered one another, in cyberspace or face-to-face, and they are automatically on the same page, discussing the same topic.

Using the #mitt2012 hashtag on Twitter allows anyone to join the online conversation.

Using the #mitt2012 hashtag on Twitter allows anyone to join the online conversation about Mitt Romney’s presidential bid.

Hashtags also make it easy to follow a thread of conversation. When you are first on Twitter and only have a few followers, it’s easy to follow conversations but when you get into hundreds or thousands of people, the common use of a hashtag between them helps everyone keep track.

Hashtags used by thousands of Twitter users simultaneously are called “trending”. Some hashtags trend periodically when a group of people get online to discuss a topic. When involved in a Twitter ‘chat’ hashtag and by using the designated hashtag, participants don’t need to spend time explaining what the chat is about. Everyone is automatically knows what they’re there to discuss.  It is the chat room on a grand (and perhaps less creepy) scale.

Sometimes hashtags don’t have a largely important purpose. They can be humorous or ironic, such as #Thatjusthappened, commenting on whatever misfortune or remarkable occurrence the Twitter user has posted (photo, video, link, etc.) This explains the sort of #bieberfever and similarly popular pop culture ideas; Twitter is a place for both serious and fun conversations and the hashtag allows them to happen.

By this logic, Pinterest users have begun adopting the hashtag trend as well, though this seems to be only done among the more social media saavy types.

I saw my Pinterest friend Jodi McKee use #splendidsummer in some of her pins and see it's caught on. Everyone using this hashtag is now part of an online (and visual) conversation about summer.

I saw my Pinterest friend Jodi McKee use #splendidsummer in some of her pins and see it’s caught on. Everyone using this hashtag is now part of an online (and visual) conversation about summer.

The hashtag can be a stand-alone building block or gathering point on or for a social network; as the number of users of a given hashtag accumulates, it “trends,” attracting yet more users to the given hashtag. It is essentially an organic, self-sustaining way to build attention for a given topic on Twitter, but it could easily be translated to Pinterest or other social networking sites as well.

Pinterest’s format, with it’s content around topic and the ability to caption and comment on photos and video, seems ripe for application of hashtags to build interest in specific topics and help site users with common interests connect. Given Pinterest’s stated goal, the hashtag would seem a naturally-suited tool to achieving greater interconnectedness via common interests.

It’s only a matter of time before Pinterest embraces some of the same concepts as older social networks. Next time you see a hashtag, join in the conversation. You may be surprised who you end up talking to, in a good way.

Bar Harbor Flash Mob

I told a few people at Bar Harbor’s Fourth of July parade that I’d get this video up when it was done. Here is the video of the flash mob, organized by Jeni Dwyer Young of Side Street Cafe. She organized the entire thing using Youtube to show the dance moves and Facebook private event to communicate with participants. Good use of social media, Jen. :^)

The videographer working with her is putting together a much better video than what I’ve got here but in case you missed it, here’s a taste. Thanks to all involved for shaking things up! It was fun! (My apologies for screaming/talking while filming!)

Darthia Farm: An Experiment In Social Giving

A couple years ago, I had the pleasure of meeting Cynthia Thayer, a local author who hired me to train her on how to use her Wordpress blog and also happens to run an organic farm. (This is a very Maine thing: to have two seemingly completely separate careers going at one time but often artfully combining them.) I also knew her through my friends Tom and Beth Walsh who happen to be a next door neighbor and farm share recipient of Darthia Farm.

Sunday, tragedy struck the farm when the barn burned and the animals inside died.

Tom called me up Tuesday morning and wanted to have a website set up right away. Wanting to turn this around quickly without any up front costs to Tom, Cynthia, or anyone else, I threw up a donation page on Give Forward and shared it to my Facebook profile. It was interesting to spend relatively little time on something (besides researching First Giving and other sites like it to narrow down the service I’d use) completely blow up online.

Here’s a screenshot of just how my Facebook friends and business pages I follow shared the news:

The true power of sharing... and beyond the people I regularly keep in touch with, I can't even track the shares through Facebook anymore!

The true power of sharing… and beyond the people I regularly keep in touch with, I can’t even track the shares through Facebook anymore!

If I click for further sharing information, here’s some even deeper data:

Social media sharing acts kind of like compound interest: one share could result in many more over time.

Social media sharing acts kind of like compound interest: one share could result in many more over time.

Now I can see this data because I’m on Facebook and happen to be friends with hundreds of people. The true test of if a campaign is working is ‘Is it driving traffic to the website?’ and ‘Once people get to the site, are they acting on your call to action?’

The results as of 11:30 this morning:

It’s nice to see how social media is helping to spread the word about this farm. Small businesses and individuals do have power to get messages across and these online channels and can help the word spread faster.

Thanks to all who donated so far and will donate. I’ll update this blog entry periodically with results of the campaign.

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